Senior Planner

2 Months ago • All levels

Job Summary

Job Description

As a client-facing role, the Senior Planner develops innovative strategic solutions and helps clients navigate the evolving marketing landscape. The role involves leading strategic direction, taking client briefs, developing proposals, and staying abreast of industry trends. Responsibilities include driving digital ideas, client management, research, and analysis, focusing on marketing effectiveness and leading a team. This role also involves new business development and pitching to potential clients. The planner should be able to develop strategic approaches and clearly designed to help grow clients’ brands and achieve their business objectives.
Must have:
  • Develop strategic solutions for clients.
  • Lead strategic direction.
  • Drive digital ideas.
  • Manage clients.
  • Conduct research and analysis.

Job Details

We Are Social is a global socially-led creative agency with unrivalled social media expertise. With more than 1300 people in 18 offices spanning four continents and over 80 people here in our Singapore office, we deliver world-class creative campaigns and strategies based on social insights, for forward-thinking brands.

Overall purpose of the role

A client-facing role, developing innovative strategic solutions for clients and helping them navigate the rapidly evolving world of marketing and communications. Where digital/social, advertising, branding, direct marketing, PR, media, and emerging platforms are all now converging and demand integrated strategic thinking that can catalyse cross-disciplinary opportunities.

Our Planning department is a crucial part of the Agency’s success, helping clients put Social Thinking at the heart of marketing, focused on understanding people and the evolving role of social to generate powerful socially-driven, data-fuelled insights which can drive actionable business value for brands.

What does the role involve?

Strategy

  • Being the leading strategic voice of the accounts you're working on, reporting directly to the Strategy Director
  • Taking client briefs, challenging them, developing them into inspiring and informative internal briefs and external proposals/ pitch decks.
  • Keeping abreast of new trends and developments and sharing those with the rest of the team and company on a regular basis, with an eye to how we can translate these new developments into opportunities or offerings for existing and potential clients.
  • You will be responsible for turning ideas into well-rounded, strategically-sound, deliverable plans that you lead and write, collaborating with others in the team to encompass audience insights, trend analysis, marketing/media executions, timings and budgets.

Creativity

  • Driving the conception and development of innovative on-brief digital ideas for clients and/or new business, from bigger campaign themes to smaller execution/technology-led ideas. You should be able to collaboratively guide and lead the ideas-generation process, identifying and building on any ideas from other people within the agency. Having a pulse on new trends, developments, emerging platforms, and a sense of potential possibilities will also set you up for success in this role.

Client Management

  • Articulating those plans for clients in written and spoken form - writing and giving clear, compelling presentations. Once ideas are sold-in, you will then be the guardian of that plan, ensuring it’s delivered in a way that remains on-brief and in-line with the agreed vision. This involves working closely with those implementing all elements, from designers to developers to marketing managers.

Research and Analysis

  • Intellectual curiosity is a must; we are looking for creative problem-solvers. You’ll need to have a good understanding of social data research approaches (on and offline) and be able to apply these approaches to uncover breakthrough insights that can drive our client objectives forward.
  • Tools we use include: Meltwater, Brandwatch (though resinding), Global Web Index, Sysomos, Synthesio, Crimson Hexagon, Euromonitor and our AI tools such as Gemini and Waldo.
  • Research approaches we use include: social listening, ethnography, fieldwork, interviews, and semiotics.

Effectiveness

  • Keen focus and understanding of how the client business works and the ability to develop strategic approaches clearly designed to help grow clients’ brands and achieve their business objectives.
  • Clear understanding of marketing and social effectiveness and how to design for performance, measure, and track success both qualitatively and quantitatively.

Leadership

  • Support the Strategy Director in understanding team capacity and delegation of tasks especially during intense periods such as Unpacked.
  • As a senior member of the team you will lead by example providing mentorship and support for more junior members of the team. You will have a strong point of view on the future of the communications landscape and the role of social thinking within this. You will be experienced in expressing this point of view internally and externally and helping shape client and agency direction as a result of this.

New Business

  • You will also play a vital part in new business development, meeting prospective clients, presenting credentials, taking briefs and leading pitches. You will be excited by the prospect of developing the agency as a business, pushing us into new areas, selling our ideas and approaches to new clients from new sectors.

Similar Jobs

EveryMatrix - Junior Legal Counsel

EveryMatrix

Sliema, Malta (Hybrid)
1 Month ago
SoftSwiss - Middle UI/UX Designer

SoftSwiss

Warsaw, Masovian Voivodeship, Poland (Remote)
1 Week ago
upwork - Product Marketing Manager - AI Solutions

upwork

United States (Remote)
3 Days ago
Epic Games - Lead Programmer - Fortnite Online

Epic Games

(On-Site)
6 Months ago
160over90 - Senior Account Executive, Entertainment Marketing

160over90

Beverly Hills, California, United States (On-Site)
4 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Side - Freelance English to Thai Translator

Side

Tokyo, Japan (Hybrid)
3 Weeks ago
Pivotroots - Planning Director

Pivotroots

Manchester, England, United Kingdom (Hybrid)
1 Month ago
HHA Exchange - Director, Data Engineering

HHA Exchange

New York, New York, United States (Hybrid)
1 Week ago
Corsair - Sr. Manufacturing Quality Manager

Corsair

Taiwan (On-Site)
3 Months ago
CyberArk - Team Leader, Engineering

CyberArk

India (On-Site)
1 Month ago
Onehouse - Staff Backend Engineer

Onehouse

Bengaluru, Karnataka, India (Hybrid)
3 Years ago
Nordson Corporation - Senior Cost Accountant

Nordson Corporation

Dayton, Ohio, United States (On-Site)
1 Month ago
HCL Tech - Service Desk Trilingual Analyst

HCL Tech

São Leopoldo, State Of Rio Grande Do Sul, Brazil (On-Site)
1 Month ago
Riot Games - Principal Esports Business Development Manager

Riot Games

Los Angeles, California, United States (On-Site)
2 Months ago
hogarth - Studio Producer

hogarth

Detroit, Michigan, United States (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in Singapore

bytedance - Physical Security Trainee-2025 Start

bytedance

Singapore (On-Site)
8 Months ago
bytedance - User Experience Designer - Information System

bytedance

Singapore (On-Site)
3 Months ago
Razer - Senior Data Scientist – AI Integration

Razer

Singapore (On-Site)
2 Weeks ago
bytedance - Global Legal Compliance Counsel

bytedance

Singapore (Hybrid)
7 Months ago
Maersk - Stowage Planner

Maersk

Singapore, Singapore (On-Site)
334 Years ago
Riot Games - Software Engineer Manager - Metagame Features, 2XKO

Riot Games

Singapore (On-Site)
1 Month ago
Illumina - ML/Software Engineer 1 - MLOps

Illumina

Singapore, Singapore (On-Site)
1 Month ago
NetEase Games - AI Engineer

NetEase Games

Singapore (On-Site)
1 Month ago
Windranger - Executive Assistant

Windranger

Singapore (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Bangkok, Thailand (Hybrid)

Bangkok, Thailand (Hybrid)

Paris, Île-de-France, France (Hybrid)

Paris, Île-de-France, France (Hybrid)

Paris, Île-de-France, France (Hybrid)

Dubai, Dubai, United Arab Emirates (On-Site)

New York, United States (Hybrid)

Bangkok, Thailand (Hybrid)

Paris, Île-de-France, France (Hybrid)

Paris, Île-de-France, France (Hybrid)

View All Jobs

Get notified when new jobs are added by We are social

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug