Senior Planner

We Are Social is a global socially-led creative agency with unrivalled social media expertise. With more than 1300 people in 18 offices spanning four continents and over 80 people here in our Singapore office, we deliver world-class creative campaigns and strategies based on social insights, for forward-thinking brands.

Overall purpose of the role

A client-facing role, developing innovative strategic solutions for clients and helping them navigate the rapidly evolving world of marketing and communications. Where digital/social, advertising, branding, direct marketing, PR, media, and emerging platforms are all now converging and demand integrated strategic thinking that can catalyse cross-disciplinary opportunities.

Our Planning department is a crucial part of the Agency’s success, helping clients put Social Thinking at the heart of marketing, focused on understanding people and the evolving role of social to generate powerful socially-driven, data-fuelled insights which can drive actionable business value for brands.

What does the role involve?

Strategy

• Being the leading strategic voice of the accounts you're working on, reporting directly to the Strategy Director
• Taking client briefs, challenging them, developing them into inspiring and informative internal briefs and external proposals/ pitch decks.
• Keeping abreast of new trends and developments and sharing those with the rest of the team and company on a regular basis, with an eye to how we can translate these new developments into opportunities or offerings for existing and potential clients.
• You will be responsible for turning ideas into well-rounded, strategically-sound, deliverable plans that you lead and write, collaborating with others in the team to encompass audience insights, trend analysis, marketing/media executions, timings and budgets.

Creativity

• Driving the conception and development of innovative on-brief digital ideas for clients and/or new business, from bigger campaign themes to smaller execution/technology-led ideas. You should be able to collaboratively guide and lead the ideas-generation process, identifying and building on any ideas from other people within the agency. Having a pulse on new trends, developments, emerging platforms, and a sense of potential possibilities will also set you up for success in this role.

Client Management

• Articulating those plans for clients in written and spoken form - writing and giving clear, compelling presentations. Once ideas are sold-in, you will then be the guardian of that plan, ensuring it’s delivered in a way that remains on-brief and in-line with the agreed vision. This involves working closely with those implementing all elements, from designers to developers to marketing managers.

Research and Analysis

• Intellectual curiosity is a must; we are looking for creative problem-solvers. You’ll need to have a good understanding of social data research approaches (on and offline) and be able to apply these approaches to uncover breakthrough insights that can drive our client objectives forward.
• Tools we use include: Meltwater, Brandwatch (though resinding), Global Web Index, Sysomos, Synthesio, Crimson Hexagon, Euromonitor and our AI tools such as Gemini and Waldo.
• Research approaches we use include: social listening, ethnography, fieldwork, interviews, and semiotics.

Effectiveness

• Keen focus and understanding of how the client business works and the ability to develop strategic approaches clearly designed to help grow clients’ brands and achieve their business objectives.
• Clear understanding of marketing and social effectiveness and how to design for performance, measure, and track success both qualitatively and quantitatively.

Leadership

• Support the Strategy Director in understanding team capacity and delegation of tasks especially during intense periods such as Unpacked.
• As a senior member of the team you will lead by example providing mentorship and support for more junior members of the team. You will have a strong point of view on the future of the communications landscape and the role of social thinking within this. You will be experienced in expressing this point of view internally and externally and helping shape client and agency direction as a result of this.

New Business

• You will also play a vital part in new business development, meeting prospective clients, presenting credentials, taking briefs and leading pitches. You will be excited by the prospect of developing the agency as a business, pushing us into new areas, selling our ideas and approaches to new clients from new sectors.