Senior Product Manager - Activation

Your mission

We are a worldwide gaming loyalty platform operator and publisher. Our purpose is to enable free-to-play mobile game players to get rewarded for their hobby. We launched JustPlay in the US in 2020, and now our product is one of the leading loyalty rewards apps in the world. Our team is based in 19+ countries and our headquarters is in Berlin, Germany.
JustPlay is looking for an experienced Senior Product Manager to join our growing team to help enhance the user experience by driving activation. You’ll be working closely with cross-functional teams to improve onboarding, enhance feature adoption, and boost retention.

Job responsibilities

• Own and optimize the onboarding and activation funnel from user acquisition to first game engagement
• Conduct user research and data analysis to identify friction points in the user journey and improve onboarding
• Design and improve the First-Time User Experience (FTUE) to help users experience the core value of JustPlay quickly
• Collaborate with UA, Growth, Design, and Engineering teams to ensure alignment between messaging and in-app experience
• Run A/B tests and experiments on onboarding flows to optimize activation and conversion points
• Focus on early retention metrics (D1, D3, D7) and improve the first-session experience and push notifications
• Track KPIs related to activation and measure impact of improvements
• Create personalized onboarding flows based on user behavior, demographics, and UA source

The experience we hope you bring to JustPlay

• You have 4+ years of experience in product management, with a focus on user activation in mobile apps, ideally within mobile gaming, entertainment, or similar industries
• You have practical, hands-on experience working with cross-functional teams to launch features and campaigns
• You have a strong understanding of product analytics and experience using data to drive decisions and optimize the user experience
• You have a proven ability to identify user pain points and deliver practical solutions that improve activation and retention
• You have excellent communication and organizational skills, with a knack for executing complex initiatives with attention to detail

Our benefits package:

• Work-Life Balance and Flexibility: Flexible working hours and options for digital nomads, occasional office visitors, or regular office-goers
• Employee Stock Options: Opportunity to join our Virtual Share Option Program (VSOP) and share in the success of an already profitable company
• Mental Health Support: Free personal coaching through our partner nilo.health to support our team members to live fulfilled lives at home and at work
• Training & Development: A competitive personal development budget of up to 2000€/year for training, conferences, workshops, etc., and free language courses with Chatterbug
• Germany-Based Benefits: 25 vacation days, free Gympass gold subscription, free monthly Deutschland-Ticket, and a monthly €50 tax-free internet contribution
• State-of-the-Art Equipment: Doesn’t matter if you are a MacBook or Windows user; we will provide you with the technical gear you need to succeed
• A Relocation Package: Includes visa support for those who need it
• Berlin Office Perks: Ergonomic setup, free daily lunch, and a dog-friendly environment.
• Engaging and Diverse Work Environment: Join a team of 25+ nationalities, working from 19+ countries around the world

*Benefits may vary depending on location and contract type. Do not hesitate to ask us about more details on our benefits offer.

Why us?

• A spirited, inspiring, international, and enthusiastic team
• An organization with a high level of trust and sense of belonging among employees, that prioritizes employee quality of life, job satisfaction and professional development
• An opportunity to be a part of a company that’s breaking with traditional ideas and taking a new approach that’s shattering how the games industry works