UA Manager

The PLUMMY team lives by the spirit of harmony and a burning desire to bring joyful innovations and enjoyable experiences to our players. Our goal is to provide them with comfort, calmness, and sincere fun!

If you're a skilled UA Manager ready to join our growing team, let’s connect! In this role, you'll craft targeted campaigns to attract users to Star Merge, our mobile free-to-play project, driving users’ growth and engagement.

Let's merge your talents with our vision and create something truly magical! ⭐

Responsibilities:

• Manage the daily operations of User Acquisition, including setting up, managing, and optimizing ad campaigns across various channels such as Google Ads, AppLovin, etc.
• Test new campaign types, networks, markets and creatives to profitably expand our marketing mix
• Collaborate with the UA Lead to develop and execute user acquisition strategies that attract high-value players for our mobile game, ensuring alignment with overall business goals
• Analyze campaign performance data to optimize ROAS, utilizing tools like AppsFlyer for effective tracking and reporting
• Stay up-to-date on industry trends and best practices in UA to drive continuous improvement and innovation within our strategy
• Collaborate with our creative, data and product teams to ensure our business goals are achieved

Requirements:

• 2+ years of hands-on experience in user acquisition for mobile games
• Experience running campaigns for IAP-monetized games
• Bonus: experience with puzzle games
• Familiarity managing multiple mobile ad networks (SANs and video networks)
• Proficiency with user acquisition analytics tools (e.g., AppsFlyer)
• Strong proficiency in data analysis and crafting comprehensive reports
• Solid understanding of best practices and methodologies in user acquisition
• Fluent in English, both spoken and written

We offer:

• Remote-first approach with various collaboration models
• Smooth onboarding experience, with full support from our team to help you feel confident from accepting the offer
• Work alongside experienced, like-minded professionals with an opportunity for fast professional growth
• Competitive salaries, reviewed on a timely basis, or personal achievements and involvement in the project
• A standard 5-day workweek, synced with the GMT+3 time zone
• 20 business days of paid vacation, with the option to take single days off from this amount
• Public holidays based on your country of residence
• 5 sick days per year for health-related needs - no doctor’s note required

📍Moldova-based? You’ll work from our office and will be covered with full IT Park social benefits

📍Estonia-based? You’ll get a full employment contract under Estonian law