ASO Specialist

6 Months ago • 2 Years + • Marketing

Job Summary

Job Description

This role involves developing, managing, and executing ASO strategies for both Apple's App Store and Google Play Store. You will be responsible for creating, maintaining, and optimizing all elements of app store presence, including text, assets, and keywords, across multiple languages. You will also conduct AB testing to improve download conversion rates and store page traffic, while staying on brand and relevant to each game's unique selling points. Additionally, you will collaborate with the UA team to identify, plan, execute, and measure organic growth opportunities. Regular competitive analysis in key markets, creating reporting dashboards for stakeholders, and staying up-to-date with the latest ASO and digital marketing trends are also key responsibilities. A successful candidate will possess a strong understanding of mobile platforms and technologies, in-depth knowledge of the different App stores and their processes, and excellent analytical, organizational, time management, and communication skills.
Must have:
  • 2+ years of experience
  • Proven knowledge of mobile platforms
  • In-depth understanding of App Stores
  • Excellent analytical, organizational skills
  • Ability to coordinate projects, set priorities
  • Comfortability collecting information, identifying ideas
Good to have:
  • Passion for the video game industry
  • Knowledge of market trends and styles

Job Details

Your Key Responsibilities:
  • Develop, manage, and execute best-in-class ASO strategies across the App Store (Apple) and Google Play Store (Android);
  • Creation, maintenance, and optimization of all elements of app store presence which includes text, asset, and keyword definition – in multiple languages;
  • Test, track and optimize AB tests on the app stores for increased download conversion rate and increased store page traffic, while staying on brand and relevant to each game’s USPs;
  • Work closely with UA on identifying, planning, executing, and measuring opportunities to stimulate organic growth;
  • Conduct regular competitive analysis in our key markets;
  • Create reporting dashboards for key stakeholders across the organization;
  • Stay up to date with the latest ASO and digital marketing trends and best practices.
A Successful Candidate Must Have:
  • 2+ years of experience in a similar role;
  • Proven knowledge of mobile platforms and technologies;
  • In-depth understanding of the different App stores and their processes;
  • Excellent analytical, organizational, time management, and written communication skills;
  • Ability to coordinate projects, set priorities, take responsibility, and manage tasks independently;
  • Comfortability collecting information and feedback from across the business, ability to come up with or identify innovative ideas, and convert thoughts into actions in a structured manner;
  • Passion for the video game industry and knowledge of market trends and styles would be a great advantage.

Salary: From 2500 EUR/month (gross), based on experience and competence

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About The Company

Nordcurrent is a developer and publisher of casual games for smartphones, tablets, and PC/Mac, established in 2002 in Vilnius, Lithuania. Headquartered in Vilnius, Nordcurrent also has development studios in Odesa, Dnipro (Ukraine) and Warsaw (Poland).


During the last 20 years, Nordcurrent has developed more than 50 games for various platforms. The studio’s biggest hit so far is Cooking Fever – a time-management game where players can cook meals and desserts from all over the world. The game has almost 400 million downloads and 15 million monthly active users.


Other recent Nordcurrent games include the multiplayer mobile shooter Sniper Arena and the interactive crime novel Murder in the Alps, time-management game in the sky - Airplane Chefs, game for setting fashion trends - Pocket Styler. And newest hit where the health is wealth - Happy Clinic game! Currently, the company has more than a dozen new titles in development.

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