Associate Director, Partnerships

Who We Are:

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.

The Role and What You’ll Do:

This Director position will play a client leadership role as part of a dedicated agency team responsible for managing the day-to-day partnership activations of a client’s global sports sponsorship portfolio including NFL, Tennis, Music and Formula One. The focus will be on the management and delivery oversight of the clients Formula One team partnership,. The Director will be responsible for day-to-day client relationship leadership as well as oversight of an integrated Partnerships and communications team based in London and working with Continent teams in US/Canada, APAC, EMEA and CALA.

Client-Servicing

• Build strong, trusted and lasting relationships with client counterparts

• Demonstrate strong people skills and aptitude for understanding, identifying and empathising with client requirements and responding with solutions

• Act as the agency’s lead in the planning and delivery of activations and initiatives in F1

• Working with client and agency continent teams to ensure that global sport partnership activations are consistent and efficient for the client

Partnership management

• Build and maintain strong relationships and regular dialogue with relevant rights holders, ambassadors and key stakeholders across the clients’ Formula One partnership

• Demonstrate solid understanding of partnership contracts, rights packages and have a proven ability to ensure contractual assets are managed and maximized to drive value to the client

• Show a consistent and accurate approach to budget forecasting and management

Campaign/activation management

• Take the agency and client relationship lead on critical path planning and project management, client management, delivery, budgeting, reporting and general administration

• Bring PR and Communications expertise to the table to help amplify campaign messaging far and wide

• Working collaboratively with 160over90 functions (Strategy and Creative) to deliver fully integrated client campaign outputs

Business/Industry Knowledge

• Ability to quickly absorb and immerse in client business, category and specific challenges

• Show an understanding of the relevance and impact of sports and other partnerships on businesses

• Show and continually seek a clear understanding of relevant sports or partnerships landscapes and an ability to communicate recommendations and ideas both internally and to the client accordingly

• Experience and understanding of fully integrated campaign delivery a must.

• Demonstrate a knowledge and network in Formula One

• Ability to manage a team across multiple service disciplines and areas of expertise.
   

You Have These:

• A minimum of 15 years of agency or client-based sponsorship account management experience. Specific disciplines could include sponsorship marketing, event marketing, and/or sponsor servicing.

• Global property activation across Formula One is a must.

• Understanding of the business of sports, sports media and sports marketing/sponsorship is highly preferred.

• Ability to manage the development and implementation of sponsorship marketing strategy on behalf of client or company.

• Ability to manage day-to-day relationships with client, agency(s) and vendors.

• Comfortable managing multiple projects simultaneously

• Experience with on-site event marketing operations and logistics.

• Experience with working with internal teams (account/creative) as well as other agency partners.

• Superior client relationship/service skills.

• Strong ability to think strategically and creatively.

• Ability to problem-solve independently and in groups.

• Bachelor’s degree.

• Excellent time management, written and oral communication skills.

• Proficient in PowerPoint, Excel & Word.

• Ability to travel on an ad-hoc basis

We’d Love If You Also Have These:

• Strong communication and interpersonal skills

• Team player

• Ability to problem-solve independently and in groups

• Strong work ethic with the flexibility to navigate change in a fast-paced environment. Master of multitasking

• Excellent time management skills, ability to work calmly under pressure whilst meeting deadlines

• Understanding and interest in sports and sporting culture.

How We work: 

WME Group is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support. 

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. 
 
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