Brand Marketing Planner - Love and Deepspace

1 Minute ago • All levels

Job Summary

Job Description

Responsible for marketing and creative planning for the otome mobile game project, including market strategy, content creation, specific execution, and effectiveness review, responsible for marketing goals and results. Understand the game content and user preferences, actively explore effective and innovative marketing methods, including but not limited to brand materials, marketing events, and collaborations, maximizing exposure while ensuring user preference and word-of-mouth. Participate in the content ecosystem construction of the product, plan communication topics, output copy and communication materials, and jointly complete the goal of content success on various platforms. Integrate various resources, coordinate within the team and across departments to complete the project, control the overall and details, and respond to various unexpected problems in a timely manner.

Job Details

1、负责乙女向手游项目的营销创意策划工作,包括市场策略、内容创意、具体执行及效果复盘,为营销目标及结果负责; 2、理解游戏内容及用户喜好,积极探索有效且有新意的营销打法,包括且不限于品牌素材、营销事件、联动等,在保证用户喜好度和口碑的前提下声量最大化; 3、参与产品的内容生态建设工作,策划传播话题,输出文案及传播素材,共同完成各平台的内容出圈目标; 4、整合各块资源,协调组内及跨部门共同完成项目,对全局和细节进行把控,并对各类突发问题进行及时应对。

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