Consumer Insights Expert

Playtika is looking for a Marketing CI Specialist!

Playtika’s International Marketing team manages all types of marketing campaigns and ongoing marketing activities worldwide featuring Playtika game studios. As the Marketing CI specialist, you will track market dynamics & trends, competitors, and players’ preferences in order to support, guide and enhance the unit’s initiatives towards outstanding performance and visibility

Responsibilities:

• Building industry reviews covering a wide range of market issues such as trends in players’ behaviors

   

• Creating category performance reviews analyzing market share status, new games growth etc.

   

•  Monitoring competitors’ creative content for insights about messaging, visual trends & communication channels

   

•  Measuring campaign effectiveness – gathering and analyzing all relevant brand KPIs to provide a full view of the campaign performance

   

• Creating and building strategic workshops around branding & creative content development

   

• Maintain the unit’s knowledge base regarding any relevant industry reports, cultural trends, campaigns etc.

   

• Develop and maintain the external social listening analytics, tracking the conversation around our games

   

• Creating and planning Brands strategic briefs based on consumer insight

Requirements:

• 3 years’ minimum experience in CI, strategic planning, consulting, or other research or strategy related role

   

• Strong primary intelligence collection skills

   

• Strong analytical & story telling skills

   

• High proficiency in English - Strong verbal and written communication skills

   

• Experience in working with various CI tools & platforms (e.g., Data.ai, Sensor Tower, App magic, Similarweb, Playliner, GameRefinery) - an advantage

   

• Experience in working with DIY research platforms (e.g., surveyMonkey) - an advantage

   

• Experience in the gaming industry - an advantage

   

• Very strong Excel & PowerPoint skills

   

• Exposure to BI dashboard