CRM Campaign Specialist

Casumo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at Casumo, where you are invited to be your authentic YOU-MO!

Company Overview:

Welcome to Casumo, your passport to a world of fun, excitement, and responsible gaming. We're an international online casino company with a knack for creating unforgettable gaming experiences. Our secret sauce? A blend of innovation, security, and a dash of playful charm. Nowadays, we're on the hunt for a CRM Campaign Specialist to join our team!

Position Overview:

As a CRM Campaign Specialist you will adapt our global campaigns for Casino, Live Casino and Sports vertical for local markets. Your focus will be working on collecting market insights, creating unique local campaigns and making sure the local campaigns are aligned with market needs. You will coordinate with other central and local teams to ensure the campaigns are accurate and high quality. You will also help to analyze and improve our campaigns and processes.

Responsibilities:

• Localisation of global calendar.

• Detailed briefing on local campaigns.

• Local campaign performance analysis.

• Market/Competitor analysis.

• Develop and manage a central commercial strategy.

• Ensure adaptability of the strategy for local markets.

• Optimize the efficiency and effectiveness of commercial operations.

• Ideate campaign concepts.

• Monitor overall campaign performance.

• Conduct briefings for local campaigns.

• Manage the execution process of campaigns.

• Develop and execute customer retention strategies to maximize value from our customer base based in local market.

• Leverage integrated campaign tools and tech for efficient CRM marketing.

• Design and execute comprehensive campaigns, including bonuses and ROI analysis.

• Collaborate with Business Intelligence for data-driven approach.

• Ensure campaign quality and proofreading.

• Monitor competitors' CRM activities and report findings.

• Bring fresh ideas to enhance client engagement.

• Oversee key database metrics and propose improvements.

• Follow established Central processes and suggest refinements.
  
  
  Requirements:

• Minimum of 2 years of experience in the same or similar position; CRM or online/multi-channel marketing experience, ideally in a matrix organization.

• Marketing or business degree is a plus.

• Local market knowledge (one of the markets - UK, Nordics, Canada, New Zealand).

• Proficiency in English both written and spoken.

• Strong analytical and data skills, with budget management experience.
  

• A high level of personal ownership and proactivity.

• Teamwork approach, able to openly share and discuss information, and various opinions.

• Highly developed time management and organizational skills.

• A strong attention to detail, thorough, and extremely curious about the business.

• A developed ability to communicate clearly and effectively at all levels.

KPIs:

• Effective management of bonus spend (Gen2GGR%).

• Minimizing customer churn rates (1MRetention%; Retention% & Reactivation%).

• Increase the number of unique depositing players (UDP).

• These metrics collectively form a shared KPI framework for the team.

• UDPs shared KPI with market team.

The Perks:

Being a part of the Casumo group provides an unparalleled experience. You’ll find yourself surrounded by the brightest minds within the most inspiring and collaborative office spaces! In addition to that, you’ll enjoy:

• Private health insurance
  
• Wellness incentives, including a fitness allowance and mental well-being services
  
• Flexible national holidays: public holidays mean more time off, choose how and when to enjoy them!
  
• 2 weeks Work From Anywhere (increased to 4 weeks after longer duration of employment within the Company): explore the world while working remotely
  
• Gourmet lunches and healthy snacks prepared by our in-house chef
  
• Variety of discounts from local vendors
  
• Access to some of the greatest tools and platforms for developing your professional skills and building success within your role
  
• A range of training courses, known as Casumo College, for continuous learning and growth
  
• Social events for building strong relationships with colleagues from all across the organisation

Our ABC values:

ASPIRE

At Casumo, "aspire" means pushing beyond the ordinary and transforming obstacles into stepping stones. Challenges are our breakfast of champions, and comfort zones are out of bounds. Mediocrity? Left behind. Our mantra? Dream big, aim high, and always be ready for the next adventure in innovation.

BELIEVE

Belief at Casumo isn't just a feel-good sticker; it's the glue that binds us. Turning "me" achievements into "we" victories, we're a tight-knit crew of dreamers, doers, and relentless supporters. With a high-five arsenal and a trusty cheerleading squad, we're on a mission to prove that together, we're not just strong; we're Casumo strong.

CARE

Care is our secret ingredient, the cherry on top of our game. It's not only about ensuring our players have a blast (responsibly, of course); it's about weaving a fabric of support so tight, even the toughest challenges can't tear us apart. From tailoring player experiences to being there for each other, we're all about creating memorable moments.