Develop and execute CRM strategies for casino brands, covering customer lifecycle;
Plan and analyze promotional campaigns for player activation, retention, and reactivation;
Create targeted segments for campaigns using customer data;
Formulate and test CRM hypotheses through A/B testing;
Collaborate with design and content teams for promotion materials;
Implement player activation approaches;
Build automated customer retention funnels;
Plan monthly promo campaign and gamification mechanics;
Monitor key retention metrics daily, weekly and monthly;
Improve communication and retention metrics.
Background in gambling or betting, 2+ years of experience;
Experience with email, SMS, push channel communications;
Experience in creating bonus mechanics, chains and funnels;
Analytical skills with the ability to interpret data, analyze campaign performance, and provide actionable insights;
Familiarity with CRM integration systems and customer segmentation;
Experience with some gamification or engagement tool will be a plus;
Intermediate or Upper-Intermediate English proficiency.
Attention to detail and organizational skills;
Ability to think creatively, strategically, identify and resolve problems;
Good communication and collaboration skills.
GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.