Digital Marketing Manager

Founded in 2012, Rehlat is a global travel booking platform based in India. The company is committed to providing a hassle-free and effortless travel booking experience for travelers. Rehlat values teamwork, individual requirements, and personal growth, offering a rejuvenating and wholesome work environment. With a focus on passion and entrepreneurship, Rehlat aims to help travelers explore different parts of the world.

Key Responsibilities:

• Lead and manage paid media campaigns across multiple channels (Google Ads, Facebook Ads, etc.) for both web and mobile platforms.
• Optimize campaigns to improve ROI, conversions, and other KPIs.
• Utilize MMP platforms for accurate tracking and performance insights.
• Collaborate closely with analytics teams to leverage data analysis tools like Google Analytics and Google Data Studio to inform decision-making.
• Implement and manage tracking tags using GTM and other tag manager tools.

Qualifications:

• 6-7 years of experience in performance marketing, with a proven track record of successfully managing and optimizing paid media campaigns across multiple channels for both web and apps.
• Strong understanding of MMP platforms and how they work.
• Expertise in Google Ads, Facebook Ads, and other major advertising platforms.
• Proficiency in data analysis tools (e.g., Google Analytics, Google Data Studio) and experience with GTM or similar tag manager tools.
• Analytical mindset with the ability to leverage data to inform strategic decisions and optimize campaign performance.