Digital Marketing - OEM Affiliate/ Media Buying
About the job
Summary
This role involves leading user acquisition through various digital marketing channels, primarily focusing on OEMs, app stores, DSPs, and direct publisher apps. Responsibilities include planning and buying media, managing partner relationships, optimizing campaign performance using MMP tools like AppsFlyer, and analyzing campaign data to inform future strategies. Budget management and ensuring compliance with legal agreements are also key aspects. The ideal candidate possesses strong analytical skills, experience with digital media buying, and proficiency in data analysis tools. Experience with MMP tools and SQL/Python/R is a plus. Strong negotiation and communication skills are essential.
Must have:
- 3-5 years digital media buying experience
- Strong analytical skills & data analysis tools proficiency
- MMP tools experience (AppsFlyer, Adjust etc.)
- Excellent negotiation & communication skills
- Campaign planning & execution
- Performance optimization & budget management
Good to have:
- SQL, Python, or R experience
- Startup background
- Copywriting/scripting skills
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As a Digital Marketing Associate / Team lead, you will be a key part of Paytm Central
User Growth team and will help drive the customer acquisition and retention through
different digital marketing channels (Majorly focused on OEMs, Appstores, DSPs &
Direct Publisher Apps).
Your primary responsibilities will include:
● Planning and Buying: Leading the user acquisition from App stores, DSPs,
Direct publisher apps deals & Affiliates. Always lookout for the new relevant
channels to meet the business objective of scale & optimisation.
● Partner Management: Building and maintaining strong relationships with media
partners to negotiate favorable rates and secure premium inventory.
● Performance Optimization: Monitoring campaign performance, identifying
opportunities for improvement, and making real-time adjustments to optimize
CPT.
● In-depth Data Analysis: Analyzing campaign data, including MMP data from
tools like AppsFlyer, Adjust, or Singular, to identify trends, measure
effectiveness, and inform future strategies.
● Budget Management: Managing media budgets efficiently and allocating funds
to optimize campaign performance.
● Regular campaign Operations: Person will be responsible for clearance of all
relevant invoices and need to collaborate with the legal team to make sure
agreements/IOs are in place.
Required Skills and Experience:
● 3-5 years of experience in digital media buying
● Strong analytical skills and proficiency in data analysis tools (e.g., Google
Analytics, Google Ads, Facebook Ads Manager)
● Should have the necessary skills & comfort in writing copies / scripts for different
marketing campaigns and share detailed briefs with the creative team.
● Mandatory exposure to MMP tools (AppsFlyer, Branch, Adjust, Singular
etc.)
● Exposure to any analytical tool (e.g., SQL, Python, R) is a plus.
● Excellent negotiation and communication skills
● Candidates from startup background will be preferred.
● A passion for digital marketing and a desire to learn and grow. Up-to-date with
the latest developments in the digital ecosystem & willingness to explore the
uncharted territories.
View Full Job Description
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