CRM Coordinator

1 Month ago • All levels • Campaign Management

Job Summary

Job Description

The CRM Coordinator will be responsible for coordinating communication and content to enhance user experience across the player lifecycle in Spanish markets. This role involves developing and implementing CRM strategies to maximize growth and customer retention, including creating action plans and strategies to increase profitability. The Coordinator will collaborate with content and marketing teams, research and source content, monitor campaign results (email/SMS), and generate weekly/monthly KPI reports. Experience with creative teams and a passion for enhancing customer experience through top-line communication are essential. A strong understanding of retention marketing and fluency in English are required.
Must have:
  • Retention marketing knowledge
  • Team player, cross-departmental collaboration
  • Eye for detail, top-line communication
  • Fluent English (written & spoken)
  • Experience with creative teams
  • Detail-oriented, organized, prioritization skills
  • Manage multiple tasks simultaneously
Good to have:
  • Familiarity with EDM & CRM tools
  • Gambling and sports knowledge

Job Details

CRM Coordinator 

With an ever increasing catalogue of products and customer base, we are increasing our CRM team and hiring a CRM Coordinator to assist with customer communication on all things Easygo in our Spanish markets. The CRM Coordinator will contribute to maximising growth and customer retention through implementing strategy and communications to a rapidly growing player base.

Role and Responsibilities 

  • Coordinate communication and content to enhance the user experience and stages of the player lifecycle.
  • Recommend and develop optimal plans for delivery of campaign, campaign format and campaign platform to grow profitability, creating action plans and strategies where appropriate
  • Enhance player lifetime value, reduce churn and implement relevant CRM strategy.
  • Collaborate with the content and marketing teams to identify which offers to promote and when
  • Be responsible for researching and sourcing relevant content to communicate with our player base
  • Monitor and analyse results of email/SMS campaigns, including completing weekly/monthly KPI reports.

Work experience and skills

  • Retention marketing knowledge
  • Passionate team player with the ability to work with colleagues across departments
  • An eye for detail, enhancing the experience of customers through top-line communication
  • Fluent English both written and spoken
  • You have experience working with creative teams, such as digital design, to prepare visual assets for campaigns.
  • Detail-oriented and well organized. You know how to prioritize, and you consider the broader implications of your actions on the projects you participate in.
  • You can manage complexity and to progress with several tasks at a time.

Desirable qualifications

  • Familiarity with EDM & other CRM marketing tools is desirable  
  • Gambling and sports knowledge would be highly regarded

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About The Company

Easygo is a well-established global tech startup, we pride ourselves on being early adopters, progressive in our approach and adaptable to the ever-changing technology landscape. Our core focus is in the online gaming space building well-designed casino games, crypto platforms, and sportsbooks built on our "provably fair"​ algorithms. The products we build are used by millions of people around the world including Drake and you’ll see their logos on an EPL team, the UFC, advocated by e-gamers and in a number of other sporting places.

The last 2 years have been huge for us, we have grown from 20 to 100+ team members. Whilst the products that we build are global we have two amazing offices in the same building in the heart of the CBD with all the bells and whistles you could ever want. Including an in-house barista, pool, and table tennis tables, PS5 and Nintendo Switches, a meditation room, help yourself drinks fridge and snack wall, catered breakfast daily, weekly massages and team lunch. 

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