Director, Community and Social Media

Description

• Develop a multi-channel community strategy that fuses core engagement, data-driven insights, and creative storytelling.
• Grow and scale the player community, driving recruitment initiatives that bring new gamers into the ecosystem.
• Integrate community feedback throughout the game's lifecycle to inform development, product strategy, and live operations.
• Lead a worldwide social strategy that drives meaningful player engagement, conversation, and community impact.
• Harness analytics, sentiment, and emerging trends to predict player needs, increase retention, and exceed expectations.
• Organize creator programs that provide exclusive game content, monetization opportunities, and collaborative storytelling.
• Forge deep, strategic partnerships with top content creators, and community leaders to amplify player advocacy and reach.
• Oversee digital experiences, in-game activations, and live events that foster a strong player community and user retention.
• Drive  live service communications, ensuring transparency, rapid response, and a player-first approach to critical issues.
• Stay ahead of trends, emerging platforms, and new technologies that evolve the way communities connect and interact.
• Establish new industry benchmarks by mentoring a top-tier team of community managers, social strategists, and influencer leads.

• 10+ years of gaming experience in community or social in a live service capacity, including 5+ years in leadership driving strategy and execution.
• Demonstrated expertise in leading and managing a community within a successful live service game.
• Deep expertise in social platforms (Discord, Reddit, X, TikTok) and emerging trends that fuel player growth and retention.
• Exceptional executive communication and player storytelling skills, with a talent for crafting narratives that connect gaming audiences.
• Proven success in influencer partnerships, fostering long-term relationships that amplify game reach and community impact.
• Strong leadership and people management skills, with experience mentoring and scaling high-performing teams.
• Ability to navigate fast-paced live service environments, balancing long-term vision with agility in responding to player trends.
• Expertise in crisis communication and reputation management, ensuring transparency and trust in high-stakes situations.
• Strategic and analytical mindset, capable of leveraging data, sentiment tracking, and engagement analytics to inform decision-making.
• Budget management experience, optimising resources to drive maximum impact across community initiatives.
• Fluency and strong writing skills in English are required.
  
  

• Background in Trust & Safety, Anti-Cheat frameworks and international regulatory compliance.
• Experience with research, data analysis, and free-to-play action and shooter games.
• Hands-on experience working with Developers, Customer Support, and Live Operations teams.
• Multilingual capabilities.