Director, Interactive Initiatives

2 Weeks ago • 10 Years +

About the job

Summary

The Director, Interactive Initiatives at Crunchyroll will lead metaverse projects (Roblox, Fortnite, Meta, etc.), bridging physical and virtual worlds. Responsibilities include end-to-end concepting and execution of interactive metaverse projects, collaborating with internal and external partners (including Japanese Anime IP licensors), defining strategy and scope, creating engaging metaverse experiences (worldbuilding, gaming), building relationships with external partners, and becoming a subject matter expert on interactive/metaverse trends. The role requires strong strategic planning, problem-solving, communication, and collaboration skills, along with a passion for anime and gaming.
Must have:
  • 10+ years in interactive ecosystem and metaverse platforms
  • Gaming industry experience, game development knowledge
  • Experience negotiating contracts with external partners
  • Strategic planning, problem-solving, decision-making skills
  • C-level leadership engagement and collaboration
Perks:
  • Competitive salary and performance bonus
  • Flexible time off
  • Comprehensive benefits (medical, dental, vision)
  • 401(k) plan with employer match
  • Commuter benefit
  • Pet insurance
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About Crunchyroll

WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We are looking for a Director, Interactive Initiatives to lead Crunchyroll's efforts to bridge the physical and virtual worlds through metaverse initiatives (e.g. Roblox, Fortnite, Meta, etc). Reporting to our VP of Strategic Initiatives you will be responsible for end-to-end concepting and execution of our interactive metaverse projects, collaborating with partners within our company and the best external partners, including ecosystem / platform developers and Japanese Anime IP licensors.

  • You will manage and lead a comprehensive process to define strategy and scope cross-functional execution plans for interactive metaverse-related strategic initiatives
  • You will create the best interactive metaverse experiences, including worldbuilding and gaming, to promote Crunchyroll and our Anime IP partners
  • You will build relationships with external partners, including ecosystem / platform developers and digital creators, managing these relationships to achieve our goals
  • You will become the subject matter expert for all things interactive / metaverse within Crunchyroll, remaining an expert in industry trends and best practices
  • You will validate strategy and execution plans with senior leadership, implementing feedback cross-functionally

We are considering applicants for our Culver City office.

About You

We get excited about candidates, like you, because...

  • 10+ years of experience in the broader interactive ecosystem and metaverse platform industry, with deep experience in the gaming industry.
  • You have a background working with game developers and digital creators, leading game and digital experience launches end-to-end.
  • You have experience negotiating contracts with external game development and marketing agency partners.
  • You excel in strategic planning, problem-solving, and decision-making.
  • You have experience engaging with and collaborating with C-level leadership.
  • You build strong, trust-based relationships and communicate effectively across the organization.
  • You are experienced in tailoring your communication and presentations to diverse internal and external audiences.
  • You are adept at managing multiple priorities and deadlines, even under tight timelines.
  • You have a passion for Anime and gaming.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • 401(k) plan, with employer match
  • Employer paid commuter benefit
  • Support program for new parents
  • Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - Culver City, CA
$171,600$214,500 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

  • Courage. We believe that when we overcome fear, we enable our best selves.

  • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

  • Service. We serve our community with humility, enabling joy and belonging for others.

  • Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

View Full Job Description
$171.6K - $214.5K/yr (Outscal est.)
$193.1K/yr avg.
Culver City, California, United States

About The Company

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.


Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast.

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation

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