First Party & Events Coordinator

Hybrid Work Model 

SEGA. . . What do you think of when you hear that word? Do you think of the console with the iconic, harmonized voice fire ups or do you think of the countless gaming hits from Sonic the Hedgehog, Golden Axe, or the Persona series? . . .

When we think of SEGA, we think of its evolution as a pioneer in the video game market to one of the most prominent video game developers and publishers ever! Globally, SEGA has over 5,000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of, if not the richest, portfolio of original IPs something we are very proud of and excited about as the market continues to change.

New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this, and we are enthusiastic about the future!

There's never been a more exciting time in the company's history to join SEGA!

Job Summary:

Sega of America is seeking a First Party & Events Coordinator who is enthusiastic about partner marketing and experiential activations, with an interest in games and entertainment. Reporting to the Director, First Party & Events, this role will support all SEGA Product Marketing and Brand teams on First Party and partner relationships for console, PC and mobile game campaigns, as well as Event planning and execution. They will support key partner relationships with First Party platforms (e.g., PlayStation, Microsoft, Nintendo, Apple, Google, Amazon) and other partners as a central point of contact and cross-functional evangelist and be closely involved in the day-to-day organization and execution of large-scale tradeshows and events. The successful candidate will have experience in marketing, project management and/or event production, knowledge of gaming ecosystems and thrive within a matrix structure, interfacing with a cross-section of international stakeholders.  

The ideal individual will be highly organized, with excellent communication and interpersonal skills, and have a solid understanding of video game platforms and marketing channels. They will be detail oriented, tracking ongoing updates for product roadmaps and project schedules, assisting with developing pitch presentations, sharing information across a variety of stakeholders. They excel at building working relationships across a variety of job functions and organizations and guiding those teams to maximize support and collaboration.

Duties and Responsibilities:

• Work with the First Party & Events team, as well as Product Marketing, Brand and Marketing Services teams, to facilitate partner marketing plans and to execute event activations for SEGA brands and products, tracking performance against specified business KPIs.
• Represent Sega West Publishing and ensure alignment across internal teams to successfully support and champion partnerships and programs with First Parties and other partners. 
• Act as the First Party partner evangelist; sharing platform specific best practices and using prioritization and influencing skills to focus internal resources on plans and activations that will be most impactful and mutually beneficial.  
• Collaborate in the creative brainstorming process for partner marketing and event concept ideation, including liaising with development studios on service title content planning for first party platforms.
• Draft, route and optimize pitch decks and presentations for external partners.
• Route, organize and distribute key marketing assets and materials across internal and external stakeholders for partner marketing planning and event marketing activations.
• Build games and events roadmaps and process documentation to keep internal and external teams up to date on key business and marketing plans over time. 
• Research and book venues, catering, entertainers, photographers, AV, staffing and other support vendors for SEGA corporate, consumer, and press/influencer events.
• Liaise with vendors, show management/show services and other stakeholders during the event planning process to execute key deliverables for events and trade shows, including registration, temporary staffing, schedules, custom items, housing, packing, and shipping.
• Work with the First Party & Events team to organize and oversee all event set-up, tear down and follow-up processes.
• Work with Legal, Accounting, and other internal and external stakeholders to execute vendor onboarding, invoicing, and payments.
• Serve as a central point of contact for cross-functional communications in planning and organizing marketing and business meetings with First Party partners, coordinating agenda items, distributing presentation materials and roadmap documentation, and tracking/distributing follow-up items.
• Participate in First Party marketing meetings and facilitate planning and coordination to ensure all relevant SEGA teams are represented.  
• Develop work back schedules and project manage deadlines and deliverables for owned projects.
• Other responsibilities are performed as assigned or needed.
• Working in-office is an essential function of this position.  This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork.  In-office attendance is required for the following reasons:
  • For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status.
  • To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams.
  • To enhance the sharing of information necessary to effective job performance and product creation. 
  • To enhance understanding of our stakeholders’ work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes.

Qualifications and Skills:

• 1-3 years of experience in a partnership marketing, digital marketing, communications, event management or related role.
• Thrives in a cross functional role within a matrixed global organization. 
• Must be detail oriented and possess good time management skills. Should be solution-oriented and able to prioritize projects in a fast-paced environment.
• Strong communication skills and ability to interface with all departments and levels within the company, as well as with external partners and outside vendors, to keep projects on track. Must be able to give and receive factual information, and to give and receive clear directions.
• Video game and/or Entertainment industry experience preferred.
• Experience managing high profile partners/accounts and working with large scale multi-media entertainment franchises on global campaigns is a plus.
• Japanese language skills and/or experience working with Japanese/Asian corporations (not required, but a plus).
• In office / hybrid working environment