Director, Technical Marketing Endpoint Security

2 Months ago • 5 Years + • Marketing

Job Summary

Job Description

The Director, Technical Marketing Endpoint Security will contribute to go-to-market strategy and execution, translating complex technical details into compelling messaging. Responsibilities include technical messaging, content creation, sales enablement, product strategy input, and GTM planning. This role requires a deep understanding of the target audience and collaboration with product management, engineering, and sales teams. The individual should have deep empathy for customers, be a self-motivated storyteller, and view sales numbers as their own, driving results and eliminating friction. The role involves technical demonstrations and training sessions for internal and external stakeholders.
Must have:
  • 5+ years of cybersecurity experience.
  • 3+ years of product marketing experience.
  • Ability to create technical content.
  • Experience in sales enablement materials.
  • Strong analytical and market research skills.
Perks:
  • Retirement Plans
  • Medical, Dental and Vision Coverage
  • Paid Time Off
  • Paid Parental Leave
  • Support for Community Involvement

Job Details

Job Title: Director, Technical Marketing Endpoint Security

About Trellix:

Trellix, the trusted CISO ally, is redefining the future of cybersecurity and soulful work. Our comprehensive, GenAI-powered platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Along with an extensive partner ecosystem, we accelerate technology innovation through artificial intelligence, automation, and analytics to empower over 53,000 customers with responsibly architected security solutions.
We also recognize the importance of closing the 4-million-person cybersecurity talent gap. We aim to create a home for anyone seeking a meaningful future in cybersecurity and look for candidates across industries to join us in soulful work. More at https://www.trellix.com/.

Role Overview:

The Trellix product organization is seeking a highly skilled and motivated Technical Marketing Manager to contribute to go-to-market strategy and execution. In this role, working closely with product management, engineering, and sales engineering teams, you will be responsible for translating complex technical details into compelling messaging and content that resonates with our technical decision makers and influencers to ensure the successful adoption and growth of our products.

The Trellix product organization is seeking a highly skilled and motivated Technical Marketing Manager with deep Endpoint Security expertise to contribute to go-to-market strategy and execution. In this role, working closely with product management, engineering, and sales engineering teams, you will be responsible for translating complex technical details into compelling messaging and content that resonates with our technical decision makers and influencers to ensure the successful adoption and growth of our products.

Responsibilities:

  • Technical Messaging and Positioning: Develop and refine product messaging and positioning that effectively communicates the technical value proposition of our products to our technical decision makers. Emphasize the "how" and "why" from a technical perspective, including technical benefits, integration capabilities, security features, and performance metrics.

  • Target Audience Expertise: Develop a deep understanding of our technically-oriented target audience, including their needs, challenges, and buying processes.

  • Technical Content Creation: Create high-quality technical content, including whitepapers, technical blog posts, API documentation, solution briefs, presentations, and other materials that educate and inform technical audiences.

  • Sales Enablement: Equip the sales engineering team with the technical knowledge and resources needed to effectively sell our products to technical buyers. This includes developing and delivering technical training, creating technical sales tools (e.g., product deep dives, compelling demos, competitive comparisons), and supporting the sales team in handling technical objections.

  • Product Strategy Input: Collaborate with product management and engineering to provide input on the product roadmap and technical direction, based on insights gained from technical customers and market trends.

  • Go-to-Market (GTM) Planning: Contribute to the development and execution of go-to-market strategies, with a focus on the technical aspects of product launches and ongoing marketing activities. Ensure that our products meet the technical needs and requirements of the target market.

  • Cross-Functional Collaboration: Work closely with product management, engineering, and sales teams to align product development, marketing, and sales efforts. Act as a key liaison between the technical side of the business and the market.

  • Technical Demos and Training: Develop and deliver compelling technical demonstrations and training sessions to internal teams, partners, and customers.

Qualifications:

  • Technical Proficiency: Possess a strong technical background with a deep domain expertise.  A minimum of five years experience in cybersecurity is required.  

  • Product Marketing Experience: a minimum three years of experience in product marketing, with a focus on technical products or solutions.

  • Communication Skills: Persuasive, energetic storyteller with the ability to translate complex technical information into clear, concise, and compelling messaging for technical audiences. 

  • Content Creation Skills: Proven ability to create high-quality technical content, such as whitepapers, blog posts, and presentations.

  • Sales Enablement Skills: Experience in developing and delivering effective SE  enablement materials and training for technical products.

  • Market Analysis Skills: Strong analytical and market research skills, with the ability to understand technical market trends, competitive landscape, and customer needs.

  • Collaboration Skills: Ability to work effectively in a cross-functional environment and build strong relationships with product management, engineering, and sales teams.

About you::

  • You have deep empathy for your customers and take their technical challenges to heart.  

  • You are a self-motivated storyteller who loves sharing new ideas with the world.  You’re a great presenter, writer, and love translating complex technical details into a compelling narrative that serves technical audiences.  

  • While you don’t own the Sales number, you view it as your own.  

  • You are someone who doesn't ask for a seat at the table, but rather walks up, sits down and rolls up their sleeves.  But also, a great listener who enjoys working closely with sales, product management, field marketing and channel teams to gather feedback, eliminate friction, and drive results. 

  • You are fueled by curiosity; you are a lifelong learner who figures stuff out.  

  • To you, cybersecurity isn’t a job, it’s your professional purpose.  You’re driven by the impact your work has on keeping your friends, family, and community safe.

Company Benefits and Perks:

We believe that the best solutions are developed by teams who embrace each other's unique experiences, skills, and abilities. We work hard to create a dynamic workforce where we encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

  • Retirement Plans

  • Medical, Dental and Vision Coverage

  • Paid Time Off

  • Paid Parental Leave

  • Support for Community Involvement

We're serious about our commitment to a workplace where everyone can thrive and contribute to our industry-leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

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About The Company

Trellix is a global company redefining the future of cybersecurity. The company’s open and native extended detection and response (XDR) platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Trellix’s security experts, along with an extensive partner ecosystem, accelerate technology innovation through machine learning and automation to empower over 53,000 business and government customers. More at https://trellix.com.

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