Indirect Demand Specialist

2 Months ago • 5 Years + • Campaign Management

Job Summary

Job Description

The Indirect Demand Specialist at Netflix's Marketplace Demand Management team will collaborate with DSP partners to cultivate demand, create scalable mechanisms, and develop playbooks to attract new clients and expand high-potential opportunities. Responsibilities include managing day-to-day inbound programmatic deals, consulting on campaign operational needs, and ensuring alignment with client goals. The role requires developing and scaling operational best practices, partnering with sales teams to analyze deal performance (spend, new advertisers, growth, churn), and leveraging insights to refine deal curation strategies. The ideal candidate possesses 5+ years of experience in digital advertising, client-facing roles, data analysis, and a deep understanding of ad tech and programmatic advertising.
Must have:
  • 5+ years digital advertising experience
  • Client-facing roles with data analysis focus
  • Ad tech and programmatic expertise
  • Develop scalable demand mechanisms
  • Analyze deal performance and improve strategy

Job Details

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Marketplace Demand Management team is part of the Marketplace Operations team within the Netflix Advertising organization. This is a team of experts who curates and executes inventory strategies that enables DSP buyers to make investments that best address their campaign objectives.

The ideal candidate will bring ad tech and programmatic industry expertise, data driven problem solving, and stellar communication skills. They should be a proven high-performer in a fast-paced, demanding environment and have experience driving operational excellence. They will facilitate collaboration with DSP partners to drive demand, particularly with partner-led accounts and CTV marketplaces. 

Key Responsibilities include:

  • Collaborate with DSP partners to create demand, developing scaled mechanisms and playbooks to unlock new clients and grow high-potential opportunities.

  • Own day-to-day inbound for always-on programmatic deals sourced by DSP partners, consulting on operational needs for programmatic campaigns and ensuring alignment with campaign objectives and client goals. 

  • Develop and scale operational best practices in a predictable and repeatable manner across DSP partners to enhance discoverability and facilitate effective buying for customers

  • Partner with Sales Revenue teams to identify trends and health of always-on deals, such as spend, net new advertisers, growth, churn, and accounts ready for ‘graduation’; use insights to improve deal curation strategy. 
     

What we're looking for:

  • 5+ years of digital advertising and client facing roles with a focus on data analysis experience

  • Experience with annual brand and media planning; deep understanding of ad tech and programmatic advertising, industry trends, emerging technologies, and changes in the programmatic landscape. 

  • Experience analysing data and best practices to assess performance drivers 

is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

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About The Company

Netflix is one of the world's leading entertainment services with over 247 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

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