Licensing Director, Consumer Products

2 Months ago • 12 Years + • $156,000 PA - $234,000 PA

Job Summary

Job Description

The Licensing Director will play a pivotal role in shaping and scaling Supercell’s consumer products business. This is a strategic and operational role, requiring someone who thrives in a high-ownership environment. The role involves leading a global network of licensing agents and cultivating partnerships to bring the Supercell universe to life through high-quality products. Responsibilities include shaping licensing strategies, leading agency partnerships, representing Supercell at industry events, developing presentations, growing the pipeline of opportunities, collaborating across various teams, and ensuring product quality. This role requires a deep understanding of licensing and consumer products, along with excellent communication and organizational skills. Approximately 25% of the time will be spent on global travel.
Must have:
  • 12+ years of licensing and consumer products experience
  • Deep knowledge of the licensing ecosystem
  • Strategic operator with hands-on approach
  • Proven track record of building relationships
  • Excellent communication and organizational skills
Good to have:
  • Passion for games and gaming culture

Job Details

At Supercell, our games have been downloaded billions of times and are loved by hundreds of millions of players every month. Our mission? To have our games played by as many people as possible—and remembered forever. To get there, we’re building iconic global franchises that can stand shoulder-to-shoulder with the world’s most beloved brands.

Our Entertainment & Partnerships (E&P) team is at the forefront of this mission—expanding the reach and emotional resonance of our IP through strategic content and licensing partnerships. We're building a long-term entertainment engine that attracts new fans and deepens engagement with existing ones.

We’re looking for a hands-on Licensing Director to play a pivotal role in shaping and scaling Supercell’s consumer products business. This is a highly strategic role, but also deeply operational—perfect for someone who thrives in flat, high-ownership environments and is excited to personally drive both the vision and the execution. You’ll lead our global network of licensing agents and cultivate partnerships that bring the Supercell universe to life through high-quality, fan-loved products around the world.

What You’ll Do 

  • Shape Strategy: Co-develop licensing strategies across key product categories and global markets that elevate our IP and delight our fans.

  • Lead Agency Partnerships: Work hand-in-hand with our licensing agents to build regional go-to-market plans, oversee day-to-day execution, and ensure they have the tools and visibility needed to succeed.

  • Represent Supercell: Provide strategic direction at industry trade shows, summits, and events to enhance our licensing presence and uncover new opportunities.

  • Develop Killer Materials: Craft impactful presentations, pitch decks, and business updates that empower licensees and agents with compelling storytelling and insights.

  • Grow the Pipeline: Build and maintain a strong forward-looking pipeline of opportunities across licensees, retailers, and strategic partners.

  • Collaborate Across Supercell: Partner with teams across Legal, Game Teams, BD, Finance, Regional Marketing, Comms, and Community to align and drive business outcomes.

  • Champion Quality: Help ensure every product and partnership delivers exceptional quality and reflects the creativity and values of Supercell.

What We’re Looking For

  • 12+ years of licensing and consumer products experience, ideally with character-driven or entertainment IP across global markets.

  • Deep knowledge of the licensing ecosystem—including corporate and entertainment licensing, sales, marketing, and/or brand strategy.

  • A strategic operator who’s also hands-on, equally comfortable setting vision and jumping into the details.

  • Proven track record of building and nurturing strong business relationships.

  • Excellent communication, presentation, and organizational skills.

  • Passion for games and gaming culture is a strong plus.

Work Style & Travel Expectations

  • Hybrid in Los Angeles: This position must be based in the Los Angeles area. This is a hybrid role with an expectation of 2 days per week working onsite for collaboration, creative sessions, and in-person meetings with partners and teams.

  • Global Travel (~25%): This is a globally connected role. You should be comfortable with international travel (~25%) to meet with Supercell teams in Helsinki and around the world, attend industry events, and engage directly with licensing agents, partners, and retailers across key markets.

Why You’ll Love It Here

This isn’t just a job—it’s a unique opportunity to be a part of the global expansion of Supercell’s consumer products business and bring our worlds to life beyond the screen. You’ll shape strategy, manage a network of best-in-class licensing agents, and build a scalable foundation for how our IP shows up in the real world—through products fans love and moments they’ll remember.

If you're passionate about licensing, operational excellence, and building beloved global IP through thoughtful partnerships and world-class execution, we’d love to hear from you.

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About The Company

We believe games have the power to bring people around the world together and closer to each other. We work to create new, innovative, memorable experiences no one has played before. This is why we try to design games that excite wide and diverse player communities as well as to expand the audience for otherwise smaller “niche” game concepts. If you love to think, talk, play and make games, Supercell is the place for you. We’ve built a company of proactive and independent teams with the freedom to do what they think is best for their players, our games and the company at large.

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