Creative Producer, Marketing Studio

Supercell is a leading name in the global gaming industry, known for its widely popular mobile games like Clash of Clans, Clash Royale, Brawl Stars, Squad Busters and Hay Day. At Supercell, we strive to create games that are enjoyed for years and played by millions of people around the world. Our success is built on our dedication to our core values of putting players first, being fiercely independent, promoting a culture of creativity, and building a company that puts it’s players first.

The Role

We are looking for a Creative Producer, Marketing Studio to bring operational excellence to our performance marketing creative production efforts, ASO (App Store Optimization), and CRM creative efforts. This role is crucial in driving the success of our games and business by ensuring that our performance marketing creatives are not only visually stunning but also strategically aligned with our business & marketing goals. You will work with a team of talented creatives and producers to produce assets that captivate and engage our audience across various channels, including social media, app stores, and email marketing. 

Key Responsibilities

Creative Operations
Execute a cohesive creative strategy across performance marketing, ASO, and CRM channels that aligns with Supercell's business goals. Ensure that creative content resonates with our target audience and drives engagement and conversions.

Execution Excellence
Oversee the conception, development, and execution of creative assets, including visuals, videos, and copy. Ensure projects are delivered on time, within budget, and to the highest quality standards.

Collaboration & Integration
Work closely with the performance marketing team, product managers, and other stakeholders to ensure a seamless integration of creative strategies with marketing campaigns and game development.

Innovation & Testing

Stay ahead of industry trends and leverage insights to innovate creative processes and outputs. Implement rigorous testing frameworks to measure creative performance and iterate based on data-driven insights.

Budget & Resource Management
Efficiently contribute in managing the creative studio's budget and resources, ensuring optimal allocation to meet production targets and strategic objectives.

Responsibilities

• Own the performance marketing creative strategy, execution and production for a Supercell live game

• Partner with marketing stakeholders and game teams to develop the right creative plan for each game and own the feedback loop between internal and external partners

• Work closely with marketers for each game on testing and implementation of new creatives, analyzing the results and sharing learnings with game teams and our partners to improve performance of future concepts and iterations

• Provide creative feedback and direction independently without extensive input from artists or other functions

• Manage existing partner relationships, in addition to sourcing new partners that will enable us to level up the quality and quantity of our creatives

• Communicate and champion our IP and brand principles
  

Oversee creative production from initial brief through to implementation; managing deliverables, timelines, and feedback throughout the process

Requirements

• Proven experience and 5+ years of experience in a creative producer role, with a strong portfolio in performance marketing, ASO, and CRM creative development, preferably in the gaming or entertainment industry.

• Ability to blend creativity with strategic business goals.

• Strong organizational and communication skills, with the ability to collaborate closely with both internal stakeholders and external partners

• Excellent project management skills, with an ability to manage multiple projects and deadlines in a fast-paced environment.

• Great understanding of performance marketing, user acquisition and the role of creative performance for UA, including key metrics and KPIs, ASO, CRM strategies, and metrics.

• Proficiency in creative and analytical tools, and an ability to use data to inform creative decisions.

• A collaborative spirit and experience working with cross-functional teams.

• Entrepreneurial mindset and ability to thrive in a fast-moving complex environment

• Experience with full game development and publishing lifecycle from early beta testing to open soft launches, global launch and live ops performance and CRM support 

• High level of attention to details

• Extensive knowledge of creative production and outsourcing, able to understand and manage creative pipelines end-to-end

• Prior experience managing partners

• Passionate about user acquisition creative and industry trends

• A passion for games