Principal Demand Generation Manager

1 Month ago • 5 Years + • $132,000 PA - $165,000 PA

Job Summary

Job Description

G-P is seeking a Principal Demand Generation Manager to join their growing team. This role involves developing and executing regional marketing strategies aligned with corporate objectives and sales priorities in the Americas. Key responsibilities include identifying regional programs, providing local requirements for global acquisition, planning and managing demand generation activities such as account-based marketing, and collaborating with sales on pipeline initiatives. The role also includes event management, content adaptation for regional needs, and tracking performance of field marketing activities. The company is a leading SaaS-based Global Employment Platform enabling clients to expand globally efficiently. They emphasize a remote-first, diverse team environment.
Must have:
  • 5+ years in field marketing or demand generation
  • Experience in B2B SaaS or tech
  • Strong understanding of integrated strategies, ABM, sales alignment
  • Proven success managing integrated marketing campaigns
  • Experience planning regional events
  • Proficiency in HubSpot
  • Previous experience with Salesforce
  • Strong analytical skills
  • Ability to act as a trusted advisor to sales
  • Excellent communication and project management skills
Good to have:
  • Digital marketing best practices

Job Details

About Us

Our leading SaaS-based Global Employment Platform™ enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities. At G-P, we’re dedicated to breaking down barriers to global business and creating opportunities for everyone, everywhere.

Our diverse, remote-first teams are essential to our success. We empower our Dream Team members with flexibility and resources, fostering an environment where innovation thrives and every contribution is valued and celebrated.

The work you do here will positively impact lives around the world. We stand by our promise: Opportunity Made Possible. In addition to competitive compensation and benefits, we invite you to join us in expanding your skills and helping to reshape the future of work.

At G-P, we assist organizations in building exceptional global teams in days, not months—streamlining the hiring, onboarding, and management process to unlock growth potential for all.

About this Position: 

G-P is hiring for a Principal Demand Generation Manager to join our growing organization. 

What You'll Do:

Regional Marketing Strategy

  • Develop and execute field marketing plans aligned with corporate objectives and Americas sales priorities.
  • Identify regional programs to complement global demand programs. 
  • Provide local requirements to Demand Generation team for global acquisition.

Demand Generation

  • Plan and manage regional demand generation activities, including 1:few account-based marketing (ABM) campaigns and targeted programs.
  • Collaborate with sales to define and execute in-quarter pipeline initiatives.

Event Management

  • Execute regional events using event-in-a-box requirements.
  • Provide local assistance to global event needs.
  • Ensure seamless event logistics, engaging content, and measurable outcomes.

Collaboration with Sales

  • Act as a trusted partner to the Americas Sales team, partnering closely with them on territory planning and account strategy initiatives.
  • Work with Sales to identify high-priority accounts and develop custom programs to engage them.

Content and Campaign Development

  • If needed, create and adapt marketing collateral, presentations, and resources to meet regional requirements.

Performance Tracking and Reporting

  • Measure and report on the effectiveness of field marketing activities, including ROI and impact on pipeline and revenue.
  • Use insights to refine strategies and improve program performance over time.

Cross-Functional Coordination

  • Collaborate with demand generation, customer success, partner marketing, and product marketing teams to align field marketing initiatives with broader company objectives.

What we are looking for:

  • 5+ years experience in field marketing or demand generation, or a related role, preferably in B2B SaaS or tech.
  • Strong understanding of integrated strategies, ABM, sales alignment, and digital marketing best practices.
  • Proven success managing integrated marketing campaigns across channels (e.g., gifting, events, email, content).
  • Experience planning regional events.
  • Proficiency in HubSpot for campaign execution, segmentation, and reporting.
  • Previous experience with Salesforce
  • Strong analytical skills and ability to translate insights into actionable strategies.
  • Demonstrated ability to act as a trusted advisor to sales.
  • Excellent communication, project management, and organizational skills.
  • Proactive problem-solver with a collaborative mindset and a focus on outcomes.

We will consider for employment all qualified applicants who meet the inherent requirements for the position. Please note that background checks are required, and this may include criminal record checks.

The annual gross base salary range for this position is $132,000 - $165,000 plus variable compensation.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

 

G-P. Global Made Possible.

G-P is a proud Equal Opportunity Employer, and we are committed to building and maintaining a diverse, equitable and inclusive culture that celebrates authenticity. We prohibit discrimination and harassment against employees or applicants on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other legally protected status.

G-P also is committed to providing reasonable accommodations to individuals with disabilities. If you need an accommodation due to a disability during the interview process, please contact us at careers@g-p.com.

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About The Company

G-P helps growing companies unlock their full potential by making it possible to build highly skilled global teams in days instead of months. Through our SaaS-based platform, we help find, hire, onboard, pay, and manage team members, quickly and compliantly, to expand growth opportunities for everyone, everywhere – without the hassle of setting up local subsidiaries or branch offices. G-P. Global Made Possible.
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