Senior Product Marketing Manager

Market & Customer Insight  

• Conduct deep research to understand the needs, pain points, and priorities of marketing, IT, and application leads. 
• Gather and synthesize customer and partner feedback to inform product positioning and marketing strategies. 

Product Positioning & Messaging  

• Define and articulate Nuclia’s unique value proposition tailored to each core customer segment and sales channel. 
• Develop clear, differentiated messaging that highlights Nuclia’s data and AI-driven agentic RAG capabilities and marketplace benefits. 

Go-To-Market (GTM) & Launch  

• Lead GTM planning and execution for new product features and releases. 
• Collaborate closely with product, sales, partner, and customer success teams to ensure seamless launches and adoption. 

Sales & Partner Enablement  

• Develop sales and partner enablement materials including battlecards, case studies, demo scripts, and training content. 
• Train internal and partner teams on product features, use cases, and value propositions. 

Demand Generation Partnership  

• Work closely with Demand Gen to align product messaging with campaign strategy and drive pipeline growth. 
• Provide audience insights and positioning to guide targeting, segmentation, and content development. 
• Create campaign-ready assets such as messaging frameworks, landing pages, and content that support acquisition and growth initiatives. 
• Align on campaign timing and performance metrics, using insights to optimize messaging and improve conversion rates. 

Content & Campaigns  

• Produce engaging content including blogs, whitepapers, webinars, and videos that educate and engage target audiences. 
• Support demand generation and retention campaigns across digital, social, and event channels. 

Performance Measurement & Optimization  

• Track and analyze product adoption, customer engagement, and campaign effectiveness. 
• Use data-driven insights to refine messaging, GTM strategies, and campaign execution for continuous improvement. 

Cross-Functional Collaboration  

• Partner with product management, engineering, sales, partner, and customer success teams to ensure alignment and a unified customer experience. 
• Participate in cross-functional initiatives to drive product growth and customer satisfaction. 

Your background: 

• 5–8 years of B2B SaaS product marketing experience, with a proven track record of launching and scaling new products in competitive markets. 
• Demonstrated success driving pipeline and revenue growth through go-to-market execution and product-led growth strategies. 
• Solid experience with product-led growth models, including optimizing freemium or trial-to-paid conversion, onboarding flows, in-product messaging, and usage-based pricing. 
• Deep understanding of customer acquisition funnels, user behavior analytics, and growth loops that drive self-serve adoption and expansion. 
• Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into compelling business value. 
• Collaborative mindset with experience working effectively across cross-functional teams. 
• Data-driven approach to marketing and customer engagement. 
• Flexibility to work in a hybrid model (2–4 days in office) based in Boston or Raleigh. 

Additionally, it would be beneficial if you have: 

• Experience with marketplace or transaction-based SaaS products. 
• Background in AI, data analytics, or agentic RAG technologies. 
• Familiarity with partner and OEM sales channels. 
• Proven ability to create impactful sales enablement and demand generation assets. 

• Growth in product adoption and usage within target customer segments (marketing, IT, application leads). 
• Pipeline growth and revenue contribution from GTM and product-led growth initiatives. 
• Effectiveness of sales, partner, and demand generation enablement materials. 
• Customer and partner engagement and satisfaction levels. 
• Positive collaboration feedback from cross-functional and partner teams. 

If this sounds like you and fits your experience and career goals, we’d be happy to chat.   

What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:  

• Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan. Tuition Reimbursement program. Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance. 
• Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
• Flexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.
• Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.