Principal UX Researcher - Business & Industry Copilot (BIC)

Business Group overview 

Within Microsoft’s Business & Industry Copilot (BIC), we are constantly pushing the boundaries of what an AI-first business application can be and delivering immediate impact to users and customers to transform their day-to-day work with AI. Our research studio plays a critical role in building immersive and meaningful experiences that address users’ jobs-to-be-done in our products.   

Team overview 

As a Principal-level Individual Contributor, you will be driving high priority UX research programs for our Marketing Engineering team in the business applications division. Marketing Engineering develops and implements a wide array of services that support marketing and sales efforts, ensuring seamless customer engagement and optimized marketing operations. The team's mission is to transform both customer and marketer experiences by leveraging AI and automation, enabling timely and personalized interactions that drive revenue growth and improve customer satisfaction. 

Company Culture Statement 

 At Microsoft, we have a clear mission and bold ambitions: Empower every person and every organization on the planet to achieve more through our technology and innovation. To make that a reality, our BIC UXR team is charged with crafting solutions that transform the way business users are working by allowing them to focus on building strong relationships with customers, empowering them to take data driven actions, and optimizing their time for impact. For this, we’re leveraging modern design paradigms as well as the latest AI capabilities, all with a steadfast commitment to customer privacy and Responsible AI. Our success requires a deep understanding of our enterprise users and an ability to transform data-driven insights into relentlessly simple, intuitive, and human-centered experiences: This is where you come in!    

You will drive human-centered strategy and execute high priority projects aimed at product innovation and development, to ensure that critical decisions are data-informed and tied to key learnings. Working with product partners, you will drive short and long-term research plans to fill in knowledge gaps, identify risks, and inform product decisions.  

Your primary job is to advocate for our users and turn their needs into reality by helping the product team understand what would make a user’s experience more useful, valuable, and delightful. You will be a part of a high performing user research team where community of practice and learning from one another keeps everyone supported while working at a fast pace. In addition, you’ll be joining Microsoft’s larger community of researchers across the globe where we share best practices and celebrate our learning in annual conferences, publications, mentorship programs, and more.   

Your responsibilities will include: 

• Proactively design and execute a cohesive and focused research program for critical area(s), establishing Jobs To Be Done (JTBD) and experience outcomes as a guidepost for the team to strive towards.  

• Balance both agile and strategic research methods on a daily basis to influence product direction, and overall user experience.  

• Leverage qualitative and quantitative data to synthesize and distill data across the division or the company into actionable insights  

• Produce impactful artifacts generated from research findings which are visually rich and bring clarity to the space being studied.   

• Partner with Design, Product Management and Engineering to deliver experiences that are simple, emotionally rewarding and that make employees, customers and partner’s lives better.  

• Understand industry trends and connect with other Microsoft product teams to share and leverage insights across the company.  

• Create actionable insights from your own research findings and by leveraging research done by others  

• Communicate your findings in a clear, concise, and visual (when appropriate) manner to key stakeholders  

• Empower your stakeholders to make effective decisions and take action on research insights in a fast-paced, rapidly changing environment  

• Influence senior leadership with a persuasive data-driven stance on business opportunities and experience gaps