Programmatic Demand Manager

Mission Overview & Responsibilities: 

The role of a Demand Generation Manager will drive growth of NYT programmatic revenue by acting as the day-to-day point of contact with Programmatic agencies, accounts, and Direct Brands. You will support the Ad Department in programmatic conversations and questions, and address platform related issues and help launch new Programmatic monetization pathways and deals.

This role is based in our New York City headquarters in Times Square.

Responsibilities:

• Be a subject matter expert and programmatic sales specialist for the NYT portfolio, including our proprietary ad products and formats.

• Partner with the Sales and Client Success team to help assist and recommend programmatic inventory and targeting solutions.

• Partner with Sales to provide accurate and frequent analysis of programmatic optimizations and opportunities.

• Attend and contribute to Partnership meetings with our SSPs and DSPs.

• Present on Programmatic offerings and pitch clients on NYT's full Audio, Games, Cooking, Core News, and The Athletic's portfolio.

• Support the daily programmatic platform management and operations, which include rule and deal optimizations, ad quality enforcement, and troubleshooting.

• Assist the sales and planning teams with deal creation and health checks to ensure ideal performance.

• Be an internal expert on programmatic business trends, new technologies and best practices, and communicates them with sales and operations teams.

• Focus on informing internal and external stakeholders on the opportunities around header bidding, price rules, and deal capabilities.

• Prospect for brand partnership opportunities based on industry research, existing relationships, or agency portfolios.

• Anticipate and manage potential risks, while also developing creative solutions.

• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

• You will report to the Senior Director of Ad Monetization.

Basic Qualifications: 

• 3+ years experience in digital advertising or media

• 1+ years working with ad exchanges, agency trading desks, DSPs and supply-side platforms (SSPs)

• Experience presenting to other teams

• Experience with reporting and data visualization tools such as; Google Ad Manager, Adswizz, Salesforce, Tableau, DoubleVerify or Google Data Studio

• Fluent in the ad tech landscape including survey, data collection, verification, viewability, real-time bidding, behavioral targeting, retargeting, cookie matching, and platforms beyond desktop (mobile, video, social)

• Demonstrated commitment to deliver exceptional customer experiences

Preferred Qualifications: 

• BA or BS from accredited 4 year university

• Experience managing quick timelines and pivoting when needed

• Enthusiasm for New York Times suite of products including NYT Cooking, Games, Wirecutter, The Athletic, and NYT Core

REQ-018421

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