Senior Analytical Lead, Apps
Job Summary
Job Description
- 8 years experience in relevant field (or 6 with advanced degree)
- Experience with advertisers, agencies, or clients
- Data analysis & insightful storytelling skills
- Excellent communication (written & verbal)
- Marketing measurement & attribution expertise
- Experience with Google Ads, Analytics, Marketing Platform
- Experience with incrementality tools (Conversion Lift, GeoX)
- Apps industry experience
- Client-facing roles experience
- Bonus
- Equity
- Benefits
2 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis, or 6 years of experience with an advanced degree.
- Experience working with advertisers, agencies, or clients.
Preferred qualifications:
- Experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
- Experience with incrementality tools (ex: Conversion Lift or GeoX).
- Experience with the Apps industry.
- Experience in Client-facing roles.
- Ability to analyze datasets and distill them into actionable insights that are presented in a logical and compelling story.
- Excellent written and verbal communication skills with comfort delivering simple and compelling stories to audiences of all levels.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
As a Senior Analytical Lead, you will work on data and measurement issues where there are no standard solutions. Initiatives are often aligned to Google’s broader strategic bets, and Analytical Leads aim to generate insights that future-proof and advance client measurement capabilities. You will be using business insights, analytics, experimentation and advanced measurement to partner with customers to drive business outcomes.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
The US base salary range for this full-time position is $114,000-$169,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Responsibilities
- Collaborate with sales teams to drive business growth with clients/partners, conduct analysis and identify business opportunities, and support the development of go-to-market business pitch and marketing collateral.
- Define and refine values for measuring outcomes that matter, with a focus on winning competitive budgets.
- Leverage measurement methods and analysis to produce business-focused insights and help customers understand the value of media. This includes having knowledge of different marketing measurement solutions and understanding of App ecosystem.
- Test via experimentation and learning agendas, share learnings across vertical/sector, and implement practices with cross-functional partners.
- Define a cross-media measurement standard that supports an accurate and fair measurement of performance for a customer's business.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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