Senior User Acquisition Manager (all genders)

Your mission

JustPlay is looking for a (Senior) User Acquisition Manager. You have the unique opportunity to join an already thriving business and will focus on bringing the user acquisition for our JustPlay app to the next level. We already spend 8 digits annually on our growth and have scaled our unique loyalty platform to half a million Daily Active Users in the US. You will work closely with our Head of Growth and the User Acquisition team to make our products an even bigger hit.

Job responsibilities

• You will manage, implement, and execute user acquisition strategy across various channels (SRN, DSP, Networks, Incent)
• You work closely with Product, Data Analysis, and Creative Team as well as external agencies to drive full funnel marketing strategies
• You leverage data and your analytical skills to make strategic decisions and identify growth opportunities
• You manage the relationship with advertising networks
• Together with the team, you will find effective ways of navigating the dynamic nature of the ad market and leverage your knowledge to support driving our business forward

The experience we hope you bring to JustPlay

• You have at least 5 years of experience as a User Acquisition or Growth Manager, with a minimum of 3 years specifically focused on user acquisition for mobile games and/or app products
• You are able to navigate the attribution and measurement complexities of a highly scaled cross-platform app
• You have solid experience with cross platform marketing combining traditional performance marketing channels such as Google, Meta, AppLovin, Unity, TikTok, IronSource and Incent (Offer wall) channels
• You have experience in working with custom reports, analyzing data from various angles and seeking out for growth opportunities
• You are business savvy with an analytical mindset, and are comfortable with media mix modeling approaches and ROAS benchmarking
• Experience in data visualisation tools (Looker, Tableau, Metabase) or Python / SQL / R would be a plus

Our benefits package:

• Work-Life Balance and Flexibility: Flexible working hours and options for digital nomads, occasional office visitors, or regular office-goers
• Employee Stock Options: Opportunity to join our Virtual Share Option Program (VSOP) and share in the success of an already profitable company
• Mental Health Support: Free personal coaching through our partner nilo.health to support our team members to live fulfilled lives at home and at work
• Training & Development: A competitive personal development budget of up to 2000€/year for training, conferences, workshops, etc., and free language courses with Chatterbug
• Germany-Based Benefits: 25 vacation days, free Gympass gold subscription, free monthly Deutschland-Ticket, and a monthly €50 tax-free internet contribution
• State-of-the-Art Equipment: Doesn’t matter if you are a MacBook or Windows user; we will provide you with the technical gear you need to succeed
• A Relocation Package: Includes visa support for those who need it
• Berlin Office Perks: Ergonomic setup, free daily lunch, and a dog-friendly environment.
• Engaging and Diverse Work Environment: Join a diverse team, with over 19 nationalities working from 13 different locations

Why us?

• A spirited, inspiring, international, and enthusiastic team
• An International team that is currently working from 13+ locations around the world
• An organization with a high level of trust and sense of belonging among employees, that prioritizes employee quality of life, job satisfaction and professional development
• An opportunity to be a part of a company that’s breaking with traditional ideas and taking a new approach that’s shattering how the games industry works