Marketing & Communications Director

We’re looking for a creative and experienced individual to head up our marketing, public relations & community initiatives. We’re a small team, so you’ll need to be comfortable wearing and constantly switching between a variety of hats to accomplish our objectives. We’re also a new company, building a new brand, creating a new IP, in a new work culture - so there’s a lot yet to be figured out and a lot of opportunities to be mined. Yet our budget may not be the AAA standard, so a DIY-mindset, out-of-the-box thinking and creative problem solving skills are a must to hit our targets.

You’ll also be responsible for partnering with publishing and working closely with the development team to create strategies that are executable and content that’s exciting for a campaign that generates attention and hype for this fun, innovative project.

We require a minimum of 8 years of Marketing/PR experience and/or at least 3 shipped game titles in the capacity of Marketing/PR for this role.

Responsibilities:

• Lead the development of the Wildflower Brand.
• Clarify and align on all internal company values and initiatives, and ensure company values are being upheld and promoted throughout all marketing, pr and social campaigns.
• Deliberately craft, maintain, and measure our Brand, ensuring consistency and thematic resonance across all partners and channels, including internal messaging.
• Analyze market trends, customer insights, and competitor activities to identify growth opportunities and gaps.
• Develop and execute end-to-end innovative marketing, social and PR campaigns, from conceptualization to delivery and analysis, to increase brand awareness and drive sales.
• Iterate and optimize short-term and long-term social, marketing and PR strategies.
• Direct the design and oversee the execution of visually appealing, entertaining, and/or educational campaigns that are responsive across all platforms and social media channels.
• Manage social media accounts, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behavior.
• Analyze performance metrics to optimize campaign effectiveness and engagement strategies.
• Stay up-to-date with industry trends and best practices in marketing to drive innovation and continuous improvement.
• Procuring and maintaining external outlet partnerships (content creators, gaming outlets, influencers, etc) and aligning our internal development schedule with external PR and marketing opportunities.
• Work with external and internal vendors to set-up and maintain all supporting websites.
• Oversee and maintain effective SEO strategies.
• Work closely with the publisher to guide, support, review and provide constructive feedback on key marketing, creative and assets.
• Work closely with financials and craft a strategy that’s executable within our budget.
• Collaborate with multidisciplinary teams of internal and external creative partners (writers, producers, editors, directors, illustration artists, 3D/2D animation, visual designers) to deliver creative.
• Build and maintain PR relationships and opportunities with outlets.

Required Experience and Skills:

• 8 years of Marketing/PR experience and/or at least 3 shipped game titles in the capacity of Marketing/PR for this role.
• Experience developing campaigns - from strategic creation through execution of final delivery while building and maintaining a clear brand identity
• Created decks, schedules and calendars for communicating, pitching and maintaining alignment with internal and external partners
• Experience working with briefs and stakeholders to create strategies and executables targeted at ideal market demographics and gaming communities
• Has experience procuring, working with and overseeing external and internal partnerships to generate content that brings the vision to life
• Excellent communication skills
• A DIY attitude, out of the box thinking and creative problem solving skills
• Pragmatic and proactive mindset
• Tracks market opportunities and trends and incorporates relevant findings into planning and necessary pivots
• Experience developing, creatively planning and executing novel, successful campaigns within budget constraints
• Has had extensive success building and maintaining publisher/developer relationships and communications
• Expertise in forecasting and tracking software, and the communication of findings

• Industry analysis and an understanding what gaming competitors are doing to promote sales, fandom, and engagement
• Experience with creating content for social media accounts utilizing a preferred graphic design and basic video editing software
• Experience with metrics and data analysis tools, reporting software and processes and the means to communicate findings and recommendations
• A deep understanding of available outlets, their demographics, and efficient utilization of those contacts to generate awareness and drive engagement
• Great communication, leadership and mentorship skills
  

Salary Range: $185,000-$270,000 per year

If you are interested in this role but feel as though you don’t have the right experience for it, we’d like to encourage your application. When compared to individuals of similar backgrounds and skill levels, members of historically marginalized groups are statistically far less likely to apply for a position unless they feel like they meet all of its listed qualifications. As part of our mission to cultivate a diverse workplace, we encourage you to apply for the position that excites you, even if your resume doesn’t perfectly match what we’re looking for.

Benefits and Perks:

• Competitive Health Benefits. The company pays 100% of employee premiums and 95% of dependent premiums.
• FSA/DFSA (Pre-tax Health and Dependent Care Savings Accounts).
• Paid parental leave.
• 401k with a 3% company contribution.
• A flexible work-from-home policy.
• Unlimited, flexible paid vacation.
• Monthly paid holidays and 3 weeks of paid office closures a year.
• Creative & collaborative work environment.
• Just for fun team events.
• New Hire Transition Week: In order to encourage new hires to take time off before starting at Wildflower, new employees are paid a “week of pay” equivalent starting bonus to allow the new team member to rest and join our team feeling rejuvenated and ready to dive in.

Application Review Process:

Applications will be reviewed on a rolling basis, beginning August 2, 2024. This position will remain open until filled. We are looking to fill the role immediately. Please note that because we expect to receive a large volume of applications, we will only be in touch if we would like to move you forward to the next round. You will receive an auto-reply confirming we have received your application. Thank you for your understanding.

Interviewing:

Heads up - as part of the interview process, we may ask you to take a test to show us your skills and knowledge.

Thank you for your interest!