Senior User Acquisition Manager

2 Weeks ago • 2 Years + • Marketing

About the job

Job Description

As a Senior User Acquisition Manager at Papaya, you'll spearhead the mobile growth strategy for multiple games, managing campaigns across various ad networks. Responsibilities include campaign optimization, building partner relationships, testing new traffic sources, data analysis, guiding the creative team, and reporting performance. You'll work with large datasets, utilize attribution tools, and collaborate across teams to acquire high-quality users and drive revenue. The ideal candidate possesses 2+ years of performance marketing experience managing UA/Retargeting campaigns with ROAS and user growth targets. Proficiency in self-served platforms, media buying, data analysis, and strong communication skills are essential.
Must have:
  • 2+ years performance marketing experience
  • Campaign management on self-served platforms
  • Media buying & network relationship management
  • Data analysis & reporting
  • Mobile attribution understanding
Good to have:
  • SQL, Tableau
  • Advanced data analysis
  • Mobile gaming space knowledge

Description

Papaya is one of the world's fastest-growing mobile game companies, providing entertainment for millions of users across multiple apps. The company is headquartered in the heart of Tel Aviv. We’re looking for a passionate Senior UA Manager who’s eager to establish themselves as a significant building block in a marketing team.

In this role, you will plan and execute marketing strategies (user acquisition and retargeting) and identify the best actions to drive high-quality users and revenue for our games.

It will involve being a critical part of the marketing team, planning the short and long-term growth strategies for our mobile games, guiding the creative team, analyzing and collaborating with other teams in the studio to bring the most relevant users to our games.

If you are a passionate and creative individual who likes working with people, data, and technology, with a meticulous approach to solving issues within a fast-paced environment, we want to hear from you!

Responsibilities

  • Drive the mobile growth strategy for multiple mobile games.
  • Hands-on campaign management on various mobile ad networks. Perform campaign optimization with respect to bidding strategies, creatives, costs, geography, and platform considerations to meet growth goals.
  • Build and maintain strategic relationships with key acquisition partners.
  • Regularly research and test new traffic sources, technology, and formats to meet the marketing targets.
  • Data Analysis (Identifying trends, opportunities, discrepancies).
  • Guide the creative team to create new concepts, and iterate based on the performance of the creatives.
  • Effectively communicate campaign performance with the team and the management team on a regular basis.

Requirements

  • 2+ years of experience in performance marketing – running UA and Retargeting campaigns with ROAS (return on ad spend) and active user base growth targets.
  • Campaign management on self-served platforms - a must.
  • Media buying and network relationship management experience with over $1M/month budgets.
  • Highly analytical and technical: Understands components of ad calls across various channels.
  • Ability to manipulate and analyze large quantities of data and present it in reports.
  • Deep understanding of mobile attribution.
  • Strong organizational, analytical, presentation, and problem-solving skills.
  • Profound knowledge of MS Office Products (Excel in particular).
  • Understanding advanced data analysis, SQL, Tableau, and the mobile gaming space is a definite plus.
  • Fluent in English - verbal and written.
View Full Job Description

Add your resume

80%

Upload your resume, increase your shortlisting chances by 80%

About The Company

Since 2019, Papaya has been committed to shaping the future of gaming through an innovative and forward-thinking approach to game development. We believe that gaming should be about more than just luck, which is why our games are designed to reward skill, strategy, and perseverance. 


Ranked by Dun’s 100 as one of the top 50 hi-tech companies in Israel to work for.

Warsaw, Masovian Voivodeship, Poland (Hybrid)

Tel Aviv District, Israel (On-Site)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Warsaw, Masovian Voivodeship, Poland (Hybrid)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Warsaw, Masovian Voivodeship, Poland (Hybrid)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

View All Jobs

Get notified when new jobs are added by PAPAYA

Similar Jobs

Nagarro - Staff Engineer (QA Automation)

Nagarro, India (On-Site)

Safe Security - Software Development Engineer II

Safe Security, India (On-Site)

Netflix - Software Engineer (L4), JS and Apps Operations

Netflix, United States (On-Site)

Blackhawk Network - Product Manager (Technology)

Blackhawk Network, India (On-Site)

Nintendo - Merchandising Specialist - Nintendo Stores

Nintendo, United States (Hybrid)

Squeeze Animation Studios - Gestionnaire des ressources de production

Squeeze Animation Studios, Canada (On-Site)

Logitech - Marketing Intern, Personal Workspace

Logitech, Japan (On-Site)

InMobiInMobi - Lead - Product Marketing

InMobiInMobi, India (On-Site)

Assystems - Ingénieur essais mécaniques H/F

Assystems, France (On-Site)

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

The Pokemon Company International - Senior Customer Data Platform Product Engineer

The Pokemon Company International, United States (Hybrid)

Playrix - Senior Data Analyst (Attribution)

Playrix, Armenia (Remote)

Plummy games - Senior Full stack Developer(Rust/React)

Plummy games, Estonia (Remote)

Luxoft - Additiv Consultant

Luxoft, United States (Remote)

Scopely - Lead Product Manager, Economy -  Monopoly GO!

Scopely, United Kingdom (Remote)

FuelBuddy - Tech Support Cum Manual Tester

FuelBuddy, India (Remote)

Hitachi - MS CRM Technical Lead

Hitachi, India (Remote)

Get notifed when new similar jobs are uploaded

Jobs in Tel Aviv-Yafo, Tel Aviv District, Israel

Moon Active - Data Science Team Leader

Moon Active, Israel (On-Site)

Playtika - Director Of Monetization, VIP & CS

Playtika, Israel (On-Site)

Vi - Data Infrastructure Engineer

Vi, Israel (On-Site)

Unity - Senior ML Engineer

Unity, Israel (On-Site)

SuperPlay - BUSINESS DATA ANALYST

SuperPlay, Israel (On-Site)

Intel Corporation - DevOps infra-k8s Engineer

Intel Corporation, Israel (Hybrid)

Moon Active - Customer Support Technical Expert

Moon Active, Israel (On-Site)

Playtika - Experienced Business Analyst

Playtika, Israel (On-Site)

Unity - Growth Partnerships Manager

Unity, Israel (On-Site)

BigID - DevOps Engineer

BigID, Israel (On-Site)

Get notifed when new similar jobs are uploaded

Marketing Jobs

Talent Corner HR Services   - Marketing Manager

Talent Corner HR Services , India (On-Site)

Playrix - UA Marketing Producer

Playrix, Portugal (Remote)

Ziff Davis - Director, Global Brand Licensing

Ziff Davis, United States (Remote)

Assystems - Technicien électronique confirmé H/F

Assystems, France (On-Site)

Hasbro - Director, Global Franchise Strategy

Hasbro, United States (On-Site)

Blinkhealth - Senior Manager, B2B Marketing

Blinkhealth, (Remote)

WebFX - Internet Marketing Account Strategist

WebFX, Guatemala (On-Site)

Get notifed when new similar jobs are uploaded