Marketing & Partnerships Manager (TH)

4 Months ago • 4-5 Years • Marketing

Job Summary

Job Description

The Marketing & Partnerships Manager will drive brand growth and strategic collaborations for GosuGamers in Thailand. Responsibilities include managing a marketing team, developing localized marketing strategies, translating global materials, planning events, forging partnerships with game publishers and local brands, executing go-to-market plans for new products, and managing client relationships. This role requires strong communication skills in English and Thai, experience in gaming/esports, and proven marketing campaign development skills. The ideal candidate will be a creative, metrics-driven individual capable of managing multiple projects simultaneously and meeting tight deadlines.
Must have:
  • Manage marketing team
  • Develop localized marketing strategies
  • Build strategic partnerships
  • Execute go-to-market plans
  • Excellent English & Thai communication
  • Gaming/Esports experience

Job Details

Who we are:

Established in 2002, GosuGamers is a leading platform at the forefront of esports, providing a hub for gamers, fans, and organisers to connect, compete, and celebrate the world of competitive gaming. GosuGamers delivers expert-led gaming and esports content, including high-calibre tournament coverage, in-depth analysis, data, news, videos, and more. Through initiatives like GosuBattles and Gosu Community Series, we are committed to elevating the experience for gaming and esports fans and communities worldwide.

What We Need:

GosuGamers is seeking a dynamic and results-driven Marketing & Partnerships Manager to drive brand growth and strategic collaborations. We are looking for a passionate marketer with a deep understanding of gaming, esports, and digital media, who excels at building meaningful partnerships and executing high-impact marketing campaigns.

As a Marketing & Partnerships Manager, you will play a key role in expanding our brand presence, forging strategic alliances, and developing innovative campaigns that engage our audience. You will collaborate closely with internal teams and external partners to create and execute initiatives that enhance brand value, drive engagement, and deliver measurable results.

Key Responsibilities:

Leadership & Strategy

  • Manage and oversee a team of marketing executives (including freelancers & part-timers)

  • Serve as the bridge between global headquarters and the Thai market, ensuring smooth communication and strategy adaptation

Branding & Marketing

  • Develop and implement localised brand and product marketing strategies that align with company objectives, positioning, and market share

  • Translate global marketing materials, decks, and campaigns into Thai, ensuring cultural relevance and local impact

  • Collaborate with designers and content teams to produce high-quality Thai-language marketing assets

  • Ensure consistent brand messaging across all channels and marketing materials

  • Plan and manage brand-related events, such as product launches, trade shows, and sponsorships, to enhance brand visibility

  • Uplift Gosu brand and awareness on both B2B and B2C

Go-to-Market Strategy:

  • Drive the development and execution of go-to-market plans for new product launches (not limited to website, social media channels & content, community tournaments, fantasy platform) to generate awareness and user acquisition

  • Develop and execute 360 marketing plans for Gosu platforms and products, including GosuGamers, GosuBattles, GosuAnime, GosuEntertainment and all other company’s products & content IPs

Partnerships & Growth

  • Identify and develop strategic partnerships with game publishers, local communities, local brands, and influencers for all Gosu platforms and products products (not limited to GosuGamers, GosuBattles, GosuFantasy, GosuAnime etc)

  • Manage relationships with external stakeholders (agencies, vendors, and strategic partners)

  • Drive co-marketing campaigns, sponsorships, and collaborations to expand brand awareness

  • Negotiate and manage non-monetary partnership agreements, ensuring mutual benefit and alignment with the company’s vision

Campaign Planning & Client-Servicing

  • Maintain and update external decks presented to clients i.e media kit, sales deck, pitch decks etc

  • Planning, formulating and executing advertising, marketing, promotion, digital and social media strategies for clients

  • Able to project manage each sponsorship or sales contract for all stages, from pre-sales, pre-production, production and post-sales

  • Supports team in all aspects of projects, from estimating cost, managing budgets, vetting paperwork facilitating the sign-off for contractual agreements and preparing necessary reports for the clients and agency management team

  • Ensures that clients’ campaigns are properly planned and executed to deliver against campaign objectives and agreed deliverables

Other Responsibilities

  • Communicate effectively and liaise with various department leads for campaign planning and execution

  • Source and manage external agencies, and freelancers for community activations, content creation, digital advertising etc when needed

  • Monitor industry trends and competitors to identify opportunities for growth

  • Update spreadsheets, databases and inventories with statistical, financial and non-financial information

  • Performs other day-to-day duties as assigned by the Head of Marketing & Director of Growth & Strategy

Who We Think Will Be A Great Fit:

  • Based in Bangkok, Thailand

  • Experience in a related field: Minimum 4 years and above

  • Bachelor’s degree in marketing, mass communications, business, or related field preferred

  • Excellent written and verbal communication in English and Thai

  • Experience in gaming, esports, and entertainment industry is a huge plus

  • A good understanding of media, social media, gaming and esports landscape

  • Able to create PowerPoint/Google Slides/Canva for presentation and conduct presentations

  • A keen learner, good communicator, and independent team player who can multi-task and work under pressure

  • Able to meet tight deadlines and flexible to adapt to changes

  • Meticulous and with a keen eye for detail

  • Proven experience developing marketing plans and campaigns

  • Metrics-driven marketing individual with an eye for creativity

  • Dedicated, mature & enjoys working in the media industry

Similar Jobs

Condé Nast - Global Systems Operations Specialist

Condé Nast

London, England, United Kingdom (On-Site)
1 Month ago
Canva - Fullstack Software Engineer - Video Compositor

Canva

Adelaide, South Australia, Australia (Remote)
2 Months ago
Inveniolsi - SAP UI5/Fiori Senior Consultant

Inveniolsi

India (On-Site)
5 Months ago
Zenoti - Lead Product Manager

Zenoti

Hyderabad, Telangana, India (On-Site)
2 Months ago
Netflix - Senior Manager, Protective Services

Netflix

Los Angeles, California, United States (On-Site)
2 Months ago
Experian - Senior Industry Principal - Marketing

Experian

United States (Remote)
4 Months ago
Philips - Marketing Intern (Imaging Components)

Philips

Suzhou, Jiangsu, China (On-Site)
1 Month ago
Bally's Interactive - Marketing Representative

Bally's Interactive

Black Hawk, Colorado, United States (On-Site)
5 Months ago
binance - Marketing Manager (Southeast Asia)

binance

Asia, Lima Region, Peru (On-Site)
1 Month ago
Inkittt - Strategy & Operations, Marketing

Inkittt

San Francisco, California, United States (Hybrid)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Oliver Agency - GenAI Motion Graphic Designer

Oliver Agency

Singapore (On-Site)
2 Months ago
Fortra - Technical Partner Alliance Manager

Fortra

United States (On-Site)
1 Month ago
PlayStation Global - Senior Software Engineer

PlayStation Global

Dublin, County Dublin, Ireland (On-Site)
2 Months ago
TransUnion - Director Market Development

TransUnion

Bogota, Colombia (Hybrid)
1 Month ago
ness digital  - Salesforce Architect

ness digital

United States (Remote)
2 Weeks ago
The Walt Disney Company - Electrical Engineering Manager

The Walt Disney Company

Shanghai, China (On-Site)
1 Month ago
Sprinkler - Senior Technical Support Engineer - CCaaS

Sprinkler

Bengaluru, Karnataka, India (On-Site)
1 Month ago
Minecast - Senior Data Engineer (NLP & ML)

Minecast

London, England, United Kingdom (Hybrid)
1 Month ago
Mozilla - Staff Machine Learning Engineer, Gen AI

Mozilla

Sweden (Remote)
8 Months ago
Argus - Software Engineer (Infrastructure/Backend)

Argus

Indonesia (Remote)
3 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Bangkok, Bangkok, Thailand

nissan - Quality Assurance Engineer 1

nissan

Samut Prakan, Thailand (On-Site)
3 Weeks ago
Western Digital - Principal Engineer, Development Engineering

Western Digital

Phra Nakhon Si Ayutthaya, Thailand (On-Site)
2 Months ago
Brave Group (Language barrier) - Talent Manager

Brave Group (Language barrier)

Bangkok, Thailand (On-Site)
1 Month ago
PwC - Legal Manager

PwC

Bangkok, Bangkok, Thailand (On-Site)
9 Months ago
binance - Senior QA Engineer - Futures

binance

Bangkok, Thailand (Remote)
5 Months ago
bytedance - Innovation Tech Solution Sales (Cloud), BytePlus - Thailand

bytedance

Bangkok, Bangkok, Thailand (On-Site)
8 Months ago
Valeo - Site SQA Engineer

Valeo

Rayong, Thailand (On-Site)
2 Months ago
Sinozi - Marketing Manager

Sinozi

Bangkok, Bangkok, Thailand (On-Site)
2 Months ago
Sinozi - Admin/PA

Sinozi

Bangkok, Bangkok, Thailand (On-Site)
2 Months ago
PwC - Valuations Manager

PwC

Bangkok, Bangkok, Thailand (On-Site)
9 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Coda - Marketing Manager, B2C (Global)

Coda

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (Hybrid)
4 Months ago
Notion - APAC Demand Generation Marketing Lead

Notion

Sydney, New South Wales, Australia (On-Site)
1 Month ago
Pattern - Digital Advertising Strategist

Pattern

Pune, Maharashtra, India (On-Site)
3 Weeks ago
quience - Retention Marketing Manager

quience

United States (Remote)
1 Month ago
Boomi  - Field Marketing Executive

Boomi

United Kingdom (On-Site)
2 Months ago
Plaion - Intern/Student Sales & Trade Marketing Films (all genders)

Plaion

Munich, Bavaria, Germany (Hybrid)
1 Month ago
Grab - Assistant Marketing Manager - Merchant (Selections)

Grab

Bangkok, Thailand (On-Site)
3 Weeks ago
Notion - Chief of Staff, Marketing

Notion

San Francisco, California, United States (On-Site)
1 Month ago
FORTUNE - Integrated Marketing Manager

FORTUNE

New York, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

We offer highly effective, online, bootcamp-style curriculums taught by pro players & influencers

Get notified when new jobs are added by Gosu Gamers

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug