Social Media Manager

ABOUT THE ROLE

We are seeking a Danish-speaking Social Media Manager to lead our charge in the exciting world of online sports betting and casino. You'll be the voice of our brands in Denmark, crafting engaging content and building a thriving community of loyal players.

Focusing on Sports and Casino, you'll be the mastermind behind our Danish social media strategy. You'll create thumb-stopping content tailored to the Danish market, ensuring our message resonates with local players and drives engagement across all channels.

YOU WILL BE RESPONSIBLE FOR:

• Manage our social media profiles (Facebook, Instagram, etc.) with laser focus, developing and executing a winning strategy that aligns with our overall marketing goals.
• Create captivating, original, and localised content that brings our brands to life and speaks directly to the Danish gaming audience.
• Build and nurture a thriving online community of players. Engage with followers, respond to comments, foster conversations, and create a welcoming space for our audience.
• Analyse social media data and metrics to track campaign performance, measure ROI, and continuously optimise our strategies for maximum impact in the market.
• Keep your finger on the pulse of the latest social media trends, platform updates, and cultural nuances to ensure our content is always relevant, fresh, and engaging.
• Ensure all social media activities adhere to regulations and industry best practices.
• Collaborating with the international social media team to share best practices, exchange insights, and contribute to LeoVegas Group’s overall social media success.

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

ESSENTIAL SKILLS

• Native-level fluency in Danish is essential for this role, along with excellent written and spoken English.
• 3+ years of proven experience managing social media for a global brand, agency, or as a sports journalist.
• A deep understanding of the Danish market, including cultural nuances, sports, trends, and online behaviour.
• A knack for creating engaging content that captures attention and drives engagement on social media.
• Experience working with social media management tools (e.g., Sprinklr, Sprout Social) and creative editing software (e.g. Adobe Express).
• A passion for sports (betting) and a genuine interest in the online gaming industry.
• Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a global team.

NICE TO HAVE

• Experience working with influencers and brand ambassadors.
• Knowledge of Danish gambling regulations.
• Background in Sports Journalism (internships or freelance work accepted)

WHO WE ARE

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1800 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 16 offices worldwide.

 

BENEFITS

• Hybrid work policy
• 4 weeks of Workation (T&C apply)
• Well-being allowance to support your active lifestyle
• Private health insurance
• Discounts across a range of retailers, gyms, bars & restaurants
• We offer an employee assistance program that can provide help and guidance during challenging moments.
• For non-Malta residents, we offer a relocation package with 3 weeks of accommodation and flights.

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!

Would you be a good fit for the Leo Pride - give us a roar!

**As our company working language is English, we’d like to see your CV in English, please**

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