Senior CRM Manager

1 Month ago • All levels

Job Summary

Job Description

The Senior CRM Manager will be responsible for player retention and ARPU in their markets. This role involves mentoring, training, and supervising a team of mid-level CRM professionals to help them shape their campaigns more strategically and provide direction. The Senior CRM Manager will create smart campaigns, collaborate across the business, and use data to shape strategies and improve performance. They will also be responsible for fostering a culture of performance, curiosity, and collaboration within the CRM team.
Must have:
  • Deliver CRM campaigns to engage players and boost value
  • Experience with CRM and/or data tools
  • Turning numbers into action and improving performance
  • Strong leader and communicator to manage stakeholders
  • Full of ideas and passion for player experiences
Good to have:
  • iGaming experience is a big plus
Perks:
  • Hybrid work policy
  • 4 weeks of Workation
  • Well-being allowance to support your active lifestyle
  • Private health insurance
  • Discounts across a range of retailers, gyms, bars & restaurants
  • Employee assistance program
  • Relocation package with 3 weeks of accommodation and flights for non-Malta residents

Job Details

ABOUT THE ROLE

At LeoVegas, we’re on a mission to deliver the greatest iGaming experience in the world – and now we’re looking for a Senior CRM Manager to help us take our Sportsbook to the next level across our key markets.

Key to our success is recruiting a candidate that can mentor, train and supervise a team of three mid-level CRM professionals, to shape their campaigns more strategically and provide direction to them about how they can have more productive data-driven conversations with key stakeholders around the business (country managers, product, tech etc).

You will be nurturing and growing a team of eager and excited CRM professionals to be the best versions of themselves as well as helping to shape our strategic approach to sportsbook to deliver incremental sales improvements month on month are key success factors of this role.

If you’ve got a passion for sports, love data-driven campaigns, and know how to lead a team with energy and purpose, you might be just who we’re looking for.

This role would suit someone with existing management responsibilities - direct line or non-direct line - or a specialist looking to take their first steps in management with support from a great team.

YOU WILL BE RESPONSIBLE FOR:

        Own Your Markets -You’ll be responsible for player retention and ARPU in your markets. If something needs improving, you'll spot it and pivot strategies to make it roar.

        Lead the Pack - Mentor, develop, and inspire your CRM Execs to smash targets and grow their skills. You’ll create a culture of performance, curiosity, and collaboration.

        Create Smart Campaigns - From bonusing to player journeys, you’ll build and launch engaging, automated CRM campaigns that players love — and that keep them coming back.

        Teamwork is the Dreamwork -Collaborate across the business — with Marketing, Product, Data, and more — to make sure your campaigns are aligned, effective, and awesome.

        Let the Data Guide You -Use insights and analysis to shape your strategies and improve performance. Everything you do should be backed by numbers and focused on results.

        Always Be Evolving  -Stay ahead of the game by encouraging innovation, testing new ideas, and making sure your team is always learning and growing.


OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

        You’ve delivered CRM campaigns that engage players and boost value.

        You’ve worked with CRM and/or data tools and know how to use them well.

        You’re great at turning numbers into action and improving performance.

        You’re a strong leader and communicator who can juggle stakeholders with ease.

        iGaming experience is a big plus — especially if you love sports!

        You’re full of ideas, energy, and passion for creating top-notch player experiences.

WHO WE ARE

 

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
 

BENEFITS

 

        Hybrid work policy

        4 weeks of Workation (T&C apply)

        Well-being allowance to support your active lifestyle

        Private health insurance

        Discounts across a range of retailers, gyms, bars & restaurants

        We offer an employee assistance program that can provide help and guidance during challenging moments.

        For non-Malta residents, we offer a relocation package with 3 weeks of accommodation and flights.

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!

 

Would you be a good fit for the Leo Pride - give us a roar!

 

**As our company working language is English, we’d like to see your CV in English, please**

 

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