Social Media Specialist
Job Summary
Job Description
The Social Media Specialist will be responsible for developing and executing daily content plans across all social media channels. This includes scheduling posts, responding to comments to foster engagement, and collaborating with designers to create engaging content. The role requires weekly reporting on engagement and sentiment analysis, competitor monitoring, and performance optimization based on KPIs. Collaboration with various teams (campaign, product, revenue, and business development) is essential to align content with specific objectives and brand collaborations. The ideal candidate will be a passionate gamer, particularly familiar with mobile FPS/shooting games, possess strong analytical skills, and thrive in a fast-paced environment.
Must have:
- 1+ year social media experience
- Mobile FPS/shooting game experience
- Strong understanding of social media trends
- Excellent communication & prioritization skills
- KPI-driven & analytical abilities
- Team player & collaborative spirit
- Passion for gaming & gaming industry knowledge
3 skills required
Job Details
Job Description
- Develop daily content plan for every social media channels, schedule the posting dates, and reply comments to create engagement with the audience
- Collaborate with designers to make engaging social media content, including daily quality assurance and progress monitoring
- Develop weekly social media reporting by cultivating insights of engagement and sentiments for every content
- Make weekly competitor monitoring and benchmarking on social media to understand the competitive landscape
- Monitor the performance number of our owned social media channels based on KPI target and optimise the strategy based on results
- Coordinate with campaign, product, and revenue team to make the right content based on specific objectives
- Collaborate with business development team to make engaging content regarding sponsorship and multiple brand collaborations
- Develop content-focused marketing campaign based on social media feedbacks & insights
Job Requirements
- Min 1 year experience in any related social media fields
- A gamer is a must, especially for mobile FPS/shooting game
- Enjoy observing current trends in social media and digital marketing, including in community discussions, trends, and interact with the community
- Ability to work well in a fast-paced, collaborative environment; have good communication & prioritization skill
- KPI/number oriented, ability to measure social media engagement
- Team player and love to interact and dealing with people in the team
- Passionate about games with knowledge of the gaming industry
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