Digital Media & Marketing Supervisor

2 Months ago • Upto 2 Years • Marketing • Social Media

Job Summary

Job Description

The Digital Media & Marketing Supervisor will define and implement media and marketing strategies in the UK, supporting EMEA when needed. This role focuses on Disney Live Action, Animation, and Pixar campaigns (theatrical and DTC). Responsibilities include developing audience strategies, managing digital media campaigns, collaborating with agencies, measuring campaign performance, and driving social media strategies across owned channels. The ideal candidate will have experience in a consumer-facing media/marketing role, digital media campaign planning and activation, and strong analytical skills.
Must have:
  • Experience in consumer-facing Media/Marketing
  • Digital Media & Marketing expertise
  • Programmatic/Performance driven campaign planning
  • Knowledge of ad serving & analytics tools
  • Strong analytical & presentation skills
Good to have:
  • Social Media Marketing experience
  • Knowledge of the entertainment industry
  • Experience with Studio/Film PR/Marketing
Perks:
  • 25 days annual leave
  • Private medical insurance & dental care
  • Free Park Entry
  • Disney Discounts
  • Excellent parental leave
  • Employee Resource Groups

Job Details

Job Summary:

Job Summary
The Digital Media & Marketing Supervisor, reporting to the Digital Media & Marketing Manager UK/EMEA will be responsible for defining and implementing media and marketing strategies in the UK whilst providing strategic support for EMEA when required.

The Digital Media & Marketing Supervisor will work across Disney Live Action, Animation and Pixar supporting Theatrical and DTC Day and Date campaigns.

With theatrical release slates ever-changing there is also the opportunity to work across select Marvel, Star Wars, 20th Century & Searchlight releases to support our wider team.

The overriding objective of this role is to co-ordinate the development of digital media campaigns (both Brand and Performance led for Studio and DPA for DTC) working closely with the incumbent media agency and its wider group of agencies when relevant. The Digital Supervisor will identify opportunities to build and leverage forward facing relationships with media partners that will allow Disney to harness the use of greater insights and data share.

Driving more efficient and effective digital media and marketing strategies is a core objective of the role.

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Monday or Friday).

The Opportunity & Responsibilities:

  • Work closely with the media agency to develop audience strategies, programmatic/direct testing and integrated creative partnerships across digital media channels.
  • Collaborate directly with wider digital marketing teams, brand marketing teams & media/insights teams to deliver lifecycle Digital Marketing strategies for all Studio & Disney+ titles.
  • Manage day-to-day digital media campaign activations and assist the Digital Media & Marketing Manager in the gradual evolution towards sales conversion rather than pure awareness building / traffic driving, in order to deliver clear financial ROI.
  • Work with the central digital ad-tech function at Disney to ensure Studios is at the forefront of testing.
  • Measure and report performance of all digital marketing campaigns against defined and agreed KPIs. Focus on informing forward campaign planning and sharing insight with the wider UK marketing function.
  • Evaluate end-to-end customer experience across multiple channels and customer touch points using multiple analytics tools and data sources.
  • Coordinate with the TWDC social team, taking an active role in driving social strategies across the breadth of owned channels (Facebook, Twitter, YouTube etc) where there is Studios investment.
  • Work with social and creative services teams to support the creation and management of social and digital media assets for use on campaigns.
  • Keep up-to-date with the latest trends and best practices in online marketing and measurement, sharing relevant examples with wider Studio teams and EMEA markets.

The Experience We Require From You:

  • Success in a consumer facing Media/Marketing role within a professional organisation ie major media agency / publisher
  • Proven experience working in Digital Media & Marketing
  • Digital Specific Experience:
    • Programmatic/Performance driven campaign planning/activation
    • Working knowledge of ad serving tools (e.g., DoubleClick)
    • Knowledge of website analytics tools (e.g., Google Analytics, Omniture, Adobe) 
    • Social Media Marketing
  • Strong numerical analysis and interpretation skills
  • Proven ability to think strategically & creatively

  • Extensive knowledge of digital media, products and the entertainment industry (Film/Studios PR/Marketing planning an advantage)

  • Strong presentation skills

The Perks

  • 25 days annual leave
  • Private medical insurance & dental care
  • Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
  • Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
  • Excellent parental and guardian leave
  • Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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