Summary of Position

The SVP, Marketing is responsible for the development and execution of overarching marketing strategies in support of the Lionsgate’s Television and Worldwide Television Distribution businesses. 

Responsibilities

• “Hands-on” leader who will lead a robust marketing organization, inclusive of creative services, events, marketing strategy, public relations & social, and marketing operations teams operating domestically, globally and in non-US markets.
• Own the marketing P&L, ensuring management of costs and alignment of spend with business objectives and desired outcomes
• Oversee all end-to-end marketing strategies, regularly partnering and proactively developing product campaigns and strategies in collaboration with key distribution and development executives to ensure business needs and desired outcomes
• Leverage marketing expertise and deep understanding of the domestic, global and country-specific TV and media landscape to regularly support revenue growth by aligning marketing strategies with business objectives
• Optimize the marketing organization to expand the group’s focus from a purely business-to-business (B2B) model to include business-to-consumer (B2C) strategies and practices
• Oversee the development and execution of domestic, global and country-specific marketing campaigns in support of B2C initiatives, including TV development and TV sales, and B2C efforts, including channels across various digital platforms worldwide
• Oversee the development and execution of B2C marketing strategies that drive the growth and success of FAST Channels business here in the U.S. and internationally.
• Own partnerships with external agencies to ensure the needs of the business are always met timely
• Develop important internal relationships with all key stakeholders to fully understand the needs and objectives of each area of the business
• Drive innovation, regularly re-thinking the way in which the marketing team proactively approaches the needs of the business based on the changing needs of our global clients and marketplaces
• Partner with Global Research and Sales Strategy & Planning to incorporate research findings and sales strategies into campaign strategies and materials

Qualifications and Skills

• Minimum of bachelor’s degree in marketing or a related field or equivalent work experience
• Experience in developing and executing both global and non-US country-specific marketing strategies
• Minimum 10+ years of experience developing and executing marketing strategies (domestically, globally and country-specific) at a media company and/or agency
• Experience owning a marketing P&L, controlling costs, and ensuring that marketing efforts align with business objectives
• Experience partnering with research teams and leveraging data to inform marketing strategies 
• Proven experience partnering with global sales organizations in developing bring-to-market strategies for B2B, B2C businesses which drive sales.
• Understanding and experience in leveraging AI-technologies in developing marketing materials and campaigns.
• Understands and has experience in marketing all forms of library filmed content to anticipate and match the needs of global clients.
• International work experience a plus; multiple language abilities a plus.

About the Company

Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium global subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world. The Company’s film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.

Business Unit Overview

Lionsgate Television
Lionsgate Television is one of the foremost third-party suppliers of premium scripted series to streaming, broadcast and cable platforms alike while also serving as a prolific supplier of premium content to Starz. Drawing upon its production partnerships with many of the top content creators, it supplies dozens of scripted series to more than 20 different network partners. With a reputation for creating “brand-defining” shows for a diverse range of platforms, Lionsgate Television has produced and distributed the iconic long-running series Mad Men, one of the most acclaimed shows in television history, the ground-breaking Orange is the New Black, Weeds, Nurse Jackie, Nashville, Dear White People and many others while continuing to develop strong slates of acclaimed new series. Lionsgate also operates a robust in-house unscripted television business partnering with a diverse array of linear and streaming platforms. Lionsgate television series have garnered 238 Emmy® nominations, 38 Emmys®, 66 Golden Globe® nominations and nine Golden Globe® wins.
 
The Lionsgate Television Group collaborates closely with the Company’s other television businesses, including Debmar-Mercury, a leading producer and syndicator of evergreen game and talk shows, Pilgrim Media, one of the top producers of unscripted series, and 3 Arts Entertainment, a leading talent management and production company that has become a major television production partner and a source of top talent for all of the Company’s businesses. The Lionsgate Worldwide Television Distribution Group licenses the Company’s feature film and television slates, 17,000-title film and television library, one of the largest in the world, and Starz’s original programming slate to nearly every major OTT and linear platform through a global network of deep customer relationships. 

Our Benefits

• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching
• Tuition Reimbursement (up to graduate degree)

Compensation

$280,000 - $320,000

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.