UA Manager

2 Hours ago • 2 Years + • Monetization • Campaign Management

About the job

Summary

The UA Manager at PLUMMY will be responsible for managing daily operations of User Acquisition, creating targeted campaigns to attract users to Star Merge (a mobile free-to-play game), and collaborating with the UA Lead to develop and execute user acquisition strategies. This includes managing ad campaigns across various channels (Facebook Ads, Google Ads, video networks), analyzing campaign performance data (using AppsFlyer), optimizing ROI and LTV, staying updated on industry trends, and contributing to UA budget allocation and forecasting. The role requires 2+ years of experience in mobile game user acquisition, proficiency in analytics tools, and strong data analysis skills.
Must have:
  • 2+ years mobile game UA experience
  • Proficiency in AppsFlyer
  • Strong data analysis skills
  • Manage ad campaigns across channels
  • Optimize ROI and LTV
Good to have:
  • Experience with IAP monetization
  • Puzzle game experience
Perks:
  • Full-time contract in Estonia
  • Full social package (Chisinau)
  • Medical assurance (Chisinau)
  • Competitive salary
  • 5 sick days
  • 28 days vacation
  • Flexible working hours
  • Remote work possibility
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The PLUMMY team lives by the spirit of harmony and a burning desire to bring joyful innovations and enjoyable experiences to our players. Our goal is to provide them with comfort, calmness, and sincere fun!

If you're a skilled UA Manager ready to join our growing team, let’s connect! In this role, you'll craft targeted campaigns to attract users to Star Merge, our mobile free-to-play project, driving users’ growth and engagement.

Let's merge your talents with our vision and create something truly magical! ⭐

Responsibilities:

  • Manage the daily operations of User Acquisition, including setting up, managing, and optimizing ad campaigns across various channels such as Facebook Ads, Google Ads, and video networks;
  • Collaborate with the UA Lead to develop and execute user acquisition strategies that attract high-value players for our mobile game, ensuring alignment with overall business goals.
  • Analyze campaign performance data to optimize ROI and LTV, utilizing tools like AppsFlyer for effective tracking and reporting.
  • Stay up-to-date on industry trends and best practices in UA to drive continuous improvement and innovation within our strategy.
  • Contribute to UA budget allocation and forecasting, ensuring efficient resource utilization to achieve desired user acquisition goals.

Requirements:

  • 2+ years of experience in user acquisition for mobile games.
  • Deep understanding of the most effective practices and methodologies in user acquisition.
  • Proficiency in user acquisition analytics tools such as AppsFlyer.
  • Strong proficiency in data analysis and crafting comprehensive reports.
  • Familiarity with multiple mobile ad networks ( SANs and video networks).
  • Bonus points: Experience working with IAP monetization models and puzzle games.
  • Fluent proficiency in the English language, both spoken and written.

We offer:

  • We can offer full-time contract of employment in Estonia;
  • For Chisinau Office employees: full social package, and medical assurance according to IT Park Moldova;
  • Competitive salaries, reviewed on a timely basis, or personal achievements and involvement in the project;
  • 5 sick days, 28 calendar days of vacation;
  • Working in a team of talented and passionate professionals, with the ability for fast growth in professional terms;
  • Five days full-time, flexible working hours;
  • Possibility to work remotely.
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Harju County, Estonia (Remote)

Harju County, Estonia (Remote)

Harju County, Estonia (Remote)

Harju County, Estonia (Remote)

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