Universal Music Group 2025 Summer Internship Program: Corporate Opportunities: Creative (CA, NY, PA, TN)

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Program Eligibility:

• Currently enrolled at an accredited two or four-year college/university in the United States, pursing an undergraduate, graduate and/or law degree  
• Graduating between Spring 2025 - Fall 2027  
• Have access to housing and transportation within the designated city (We do not offer housing accommodations)
• Legally authorized to work in the United States and will not require sponsorship for employment visa status, now or in the future (e.g., H1-B, OPT, etc.)
• Commit to 20 - 40 hours per week (based on individual business area) 

Note: There are multiple job descriptions listed below. Please read carefully. Applications will be reviewed early Spring 2025.

Consumer Marketing: Audience Development (CA, NY, TN):

How You’ll CREATE:

The audience development team is responsible for growing, engaging, and converting artist and label owned audiences.  We develop and execute data acquisition strategies for artists and labels so they can get a better understanding of their superfans, keep their audiences up to date on ongoing projects, and most importantly drive streaming and revenue. The Audience Development team is a resource used by digital, ecommerce, catalog, international, and many other departments to complete their marketing plan.

• Strategy planning for growing artist/labels audience
• Asset creation
• Design and build emails and SMS messages
• Copy writing
• Build audience segments
• Audits
• Automations
• Competitive Research
• Data Analysis

Ideal candidates will have:

• Consumer marketing experience/ Understands "fan mentality"
• Experience with digital marketing or ecommerce.
• Experience with web metrics
• Copywriting or design experience
• Comfortable with Photoshop

Consumer Marketing: Marketing Strategy (CA):

How You’ll CREATE:

The Marketing Strategy within the Global Consumer Marketing team works across music, merch and brand campaigns from the center in collaboration with the labels, Bravado, Fame House as well as other teams centrally to build and execute campaigns that drive audience growth, e-commerce sales and streams. We run marketing programs across Cultural Moments and Retail Moments as well as integrated and brand partnerships.

• Attend marketing team meetings and participate in creative brainstorming and strategy sessions across various projects
• Assist with building decks, proofreading artist/label/mgmt facing materials
• Research audiences for potential campaigns
• Assist with competitive analysis reports and other research projects as needed
• Take the lead on keeping  the team informed on the latest news and updates in the music/media/advertising space
• Support the media and creative teams in proofing and distributing assets
• Assist with creation of campaign performance reports across various teams with an eye towards overall delivery cross-functionally

Ideal candidates will have:

• Good project management skills
• Understanding of social media marketing strategies
• Passion for digital marketing and advertising

Consumer Marketing: Paid Media (CA/NY/PA):

How You’ll CREATE:

The Consumer Marketing team at Universal Music Group is looking for an Intern for our in-house media team to support the team’s media buying and strategy efforts. The Global Media Buying Team works across all UMG labels and Partner Labels to execute media buys, assist in media planning, analyze campaign performance to develop best practices and case studies, and guide and improve the strategy of the Digital Media teams.

• Collaborate on 3-5 learning goals for the summer
• Identify projects and tasks that are aligned with goals
• Join UMG label calls – help with agenda creation, note taking, media planning, and analysis.
• Collaborate with Measurement Team on new testing opportunities and develop a case study
• Execute a campaign from Planning Phase > Execution > Recap
• Create retargeting Audiences in FB/IG
• QA Campaigns
• Checking approval status for campaigns, flag if any creatives are disapproved
• Optimization Recommendations
• SharePoint updates

Ideal candidates will have:

• Ads manager experience
• Working towards a degree in advertising

Global Marketing: Artist Development (CA)

How You’ll CREATE:

The Artist Development department sits within Universal's Global Marketing Team. Responsible for supporting UMG's global roster of development artists, identifying marketing opportunities, and building plans and activations accordingly. The team hosts international showcases for UMG's priority developing artists, managing DSP programs, and supports international A&R and artist collaborations.

• Brainstorm creative marketing ideas ahead of artist album releases
• Propose international marketing activations for local/ex-US artists
• Contribute to creative campaigns / artist strategies
• Suggest social ideas / support digital in creating rollouts
• Organize artist release schedules, timelines, and marketing activations
• Research and report on industry and digital trends
• Help maintain artist database, track new artist signings, and collect relevant information

Ideal candidates will have:

• Deep passion for music and knowledge of current, developing, and international artists
• Ability and interest in contributing creative ideas to artist campaigns and creative rollouts
• Strong sense of collaboration

Global Marketing: Commercial Partnerships & Label Relations (CA)

How You’ll CREATE:

• Marketing Proposals
• Instore events
• Event planning
• A&R

Ideal candidates will have:

• Strong music knowledge

Global Marketing: Global Marketing Priorities (CA)

How You’ll CREATE

• Prepare daily and weekly marketing summaries and newsletter
• Analyze and report on streaming, sales, and marketing event
• Participate in weekly with label teams, and Universal staff globally
• Create, update, and maintain priority documents and external marketing pitch decks
• Work on assigned artists and projects at a global level

Ideal candidates will have:

• Working knowledge of Keynote, Canva, Adobe
• Ability to analyze data and clearly convey results
• Strong passion for music across all genres and a deep understanding of the modern global music landscape. Knowledge of popular culture and emerging trends, including short-form content platforms

Global Marketing: Partner Labels (CA)

How You’ll CREATE

The Global Marketing/ Partner Label team works with all of the distributed labels like Disney, Concord, Roc Nation, Big Machine and more. The Global Marketing/ Partner Label team works with UMG Marketing teams all over the world to set up releases and execute marketing plans. Interns in this department would sit in on label marketing meetings, craft proposals for various marketing opportunities and attend label events.

• Propose marketing plans
• Attend events
• Ideate opportunities for developing artists

Ideal candidates will have:

• Strong social skills needed

Global Strategy: Digital Innovation (CA)

How You’ll CREATE:

The UMG Digital Innovation team’s purpose is to drive significant ethical and responsible innovation in the music-tech ecosystem, through the development of the next generation of diverse music-related startups and entrepreneurs who accelerate the next wave of transformation. The team is especially focused on founders who deliver exciting new experiences to consumers and revolutionize artist and fan engagement, as well as those who use the transformative power of music to enhance humans’ lives or contribute to wider societal good.

Support the Digital Innovation team and its 2025 Initiatives:

• Participate in UMG’s Accelerator Engagement Partnerships’ Summer Activations (through scheduling, startup mentorship, Demo Days and events)
• Maintain startup database
• Conduct on-going research on emerging trends, startups and ecosystem
• Scope potential event and partner activations
• Attend industry and networking events
• Help design marketing and communications efforts centered around internal and external communications of the team
• Develop PowerPoints and marketing materials
• Coordinate bespoke/ live events with the team
• Engage in special projects

Ideal candidates will have:

• Focus on business, entrepreneurship and/or innovation
• Previous experience interning/ working at a startup or in the startup ecosystem (preferable)
• Interest in music-tech, emerging trends and research
• Web design experience (preferable)
• Event planning experience (plus)

UMG Commercial Services: °1824 (NY)

How You’ll CREATE:

°1824 is UMG’s creative solutions team focused on content and the connection of artists and brands directly to fans. Our offerings include content creation, creator partnerships, PR, A&R, insights & strategy, livestreaming and strategic partnerships. With a staff of passionate and highly skilled visionaries, we are a direct connection to youth culture.

• Assist with ideations & brainstorms for artists
• Assist New York team with experiences & events
• Build local relationships with emerging press, creators & partners
• Create marketing decks
• Digital content support

Ideal candidates will have:

• Marketing-forward mindset
• Creative contributor
• All hands-on deck mentality, willingness to help with on-the-ground events and experiences in NY

UMG Commercial Services: Brand Partnerships (NY)

How You’ll CREATE:

Brand Partnerships team serving Republic Corps Collective that is part of the global UMGB team. Our team services the artists across all of the Republic Corps Collective rosters with individual brand opportunities as well as works with the larger UMGB team to identify and secure talent for global, multi-talent partnerships that feature media, production and more.

• Market research
• Competitive deal analysis
• Meeting prep materials
• Artist research and prep
• Case study reviews
• Brainstorming sessions
• In addition to the daily tasks our intern will complete a creative project for our department simulating a brand partnerships pitch, album release sponsorship and an artist brainstorm

Ideal candidates will have:

• Passion and interest in Brands and Brand Partnerships is crucial

UMG Commercial Services: UMG for Brands (NY)

How You’ll CREATE:

UMGB intern will help with all department needs from New Business, Artist team relations, Creative and Media

• Brand Pitches
• Artist updates/touring information
• Media pitches
• Creative assignments and more

Bring Your VIBE: (ALL ROLES)

• Strong attention to detail
• Strong organizational skills and efficiency
• Ability to multitask and meet tight deadlines in fast- paced, high-pressure environments
• High level of integrity
• Discretion in handling confidential information
• Professionalism in dealing with senior professionals inside and outside the company
• A “can-do” attitude
• Knowledge of Microsoft Office (Word, Excel, PowerPoint) 
• Self-starter
• Excellent communication skills

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.