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GN - Song - MT - Brand and Creative Strategy- Jr. Art Director- Analyst

Accenture In India

Maharashtra, India (Hybrid)

GN - Song - MT - Brand and Creative Strategy- Jr. Art Director- Analyst

3 Months ago • 3-5 Years

About the job

Summary_{By Outscal}

Accenture Strategy & Consulting seeks a Jr. Art Director-Analyst with 3+ years of experience in branding, creative strategy, or advertising. Must be proficient in Adobe Creative Suite, branding, and visual identity creation. Experience in developing integrated marketing and communications campaigns is a must. Strong communication and presentation skills are essential.

About the job

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Brand and Creative- Jr. Art Director-Analyst

Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.

Practice: Strategy & Consulting Global Network Song I Areas of Work: Branding, Digital Marketing, Creative Strategy and Execution | Level: Analyst | Location: Mumbai | Years of Exp: 3+ years

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.

The Practice – A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

The Jr. Art Director’s currency is inventiveness, hard work and enthusiasm. What we most need from the Art Director (and their Copy partner) is a large volume of ideas, quickly, that are connected to culture and surprise us with the new and the different. The Jr.Art Director is eager, positive and willing to learn from everyone around them.

You will work closely with our clients and Accenture Song team and will work on the development of integrated marketing and communications plans, providing creative expertise and hands-on delivery in the areas of brand strategy, creative development & execution and digital marketing. A Jr. Art Director typically has experience in developing and leading successful marketing and communications programs, with a focus on content strategy and writing.

Your key responsibilities will include:

Develop a range of ideas in a short amount of time and refine and self-edit work along the way.

Know how to package up their ideas in ways that are clear, concise and buyable.

Can think in platforms and think beyond traditional advertising solutions.

Is a student of creative trends and best practices in advertising, culture, media and social.

Pull visual references and create comps quickly to translate ideas into compelling client presentations.

Establish art direction, style and tone for brand campaigns across all channels.

Begins to contribute to all facets of productions.

Edit copy to ensure brand voice and business objectives are effectively executed across all messaging.

Work with all disciplines to deliver projects of creative excellence on time.

Can take feedback and incorporate it.

Begins to understand the needs of clients and clients’ business.

Is willing to help out with whatever is asked of them, with a good attitude.

Is an accountable partner and collaborator.

Write for all different forms of media, including manifestos, scripts, digital and content.

Understand and appreciate the importance of strategy and ensure that all ideas are on brief.

Manage multiple clients and deliverables simultaneously.

Work with all disciplines to deliver projects of creative excellence on time.

Working in a team of seasoned professionals & using relevant tools to identify opportunities to create unique content for high-quality traffic that leads to increased engagement and growth.

Identify opportunities to apply- direct response and conversion copywriting techniques for engagement, growth and conversions through the customer journey.

Familiarity with AI writing tools and GenAI applications would be an added advantage.

Experience in writing and editing Films/ AVs.

Strive for content excellence within relevant style guides, legal standards and content writing best practices.

Key Skills: Graphic Design and Typography, Adobe Creative Suite Proficiency, 3D Modeling and Animation, Branding and Visual Identity Creation, Photography and Image Editing, Storyboarding and Concept Art, UI/UX Design Principles, Print Production and Prepress Knowledge, Motion Graphics and Video Editing, Campaign Management; Omni-Channel campaign design and management; Campaign reporting and analytics.

In addition, in order to excel at the role, you will also need to

Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations.

Brings other interests and knowledge to the job (filmmakers, influencers, designers, etc..)

Have strong communication and presentation Skills to share the perfect pitch with key stakeholders.

Have strong client handling skills to develop, manage and deepen relationships with key stakeholders.

Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members.

Identify new opportunities, develop solutions and own proposals end to end.

Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the brand and creative strategy offering.

Read About Us.

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Your experience counts!

Overall experience of 3+ years in branding, creative strategy, or advertising experience as an art director or related role, with a major consulting firm or advertising agency or leading MNC.

Bachelor’s degree in art/design or related field.

Portfolio or samples of work demonstrating smart, brand-building ideas and executions.

Proven experience in the development of integrated marketing and communications campaigns for clients.

In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment.

Strong understanding of SEO concepts and online content strategy.

Experience in working with middle to senior management levels within existing organization / client organizations.

Strong verbal communication skills.

Good research, organizational, and time-management skills.

Creative, collaborative spirit.

Knowledge of using AI and GenAI tools.

Experience in working across multiple industries.

What’s in it for you?

An opportunity to work on transformative projects with key G2000 clients

Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.

Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.

Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities.

Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers

Accenture Global Network Song | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

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About The Company

Accenture in India

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Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at accenture.com.