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Product Manager Mumbai

Maharashtra, India (On-site)

Product Manager Mumbai

1 Month ago • All levels • Marketing

About the job

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product-launch

Job Description

This Product Manager role is focused on implementing a marketing strategy to drive sustainable growth for SBA products. You'll be responsible for solving complex problems creatively, supporting local sales activities, adapting product launch processes, managing product lifecycles, and developing relationships with key opinion leaders (KOLs). You'll conduct market research, create marketing plans, identify and implement new product ideas, analyze competitors, and lead special projects. You'll also develop marketing communications materials, manage customer databases, provide technical support to the sales force, and coordinate participation in workshops and presentations. This position requires a strong understanding of scientific and ethical principles.

Must have:

Manage and Implement SBA specific Marketing Strategy
Solve complex problems in creative and effective way
Support local sales activities
Product launch process adaptation
Product life cycle management
Define and Create KOL development plans
Develops and maintains relationships with KOLs
Device effective marketing platform to engage KOLs & Clinical education
Conducts ongoing research to define market needs
Creates Marketing Plan & sustainable marketing strategy for portfolio
Identifies, implements, and plans new product styles, patterns, line extensions, demand, and deletions
Creation and implementation and updation of Marketing Plans
Develops, analyzes and maintains competitive profiles for products and competition
Conceptualize and lead special projects and campaigns
Provides Solutions in a scientific and best possible ethical way to solve customer problems
Develops all marketing communications materials and promo inputs
Creates dynamic customer database
Provides technical product support to the sales force
Coordinates participation at workshops, group meetings, and group presentations
Produces accurate product sales forecasts
Effective preparation and execution of launch plans
Formulates effective pricing strategies
Develops short-term product promotion strategies
Create Marketing Strategy to Maximize the contribution from New product launches
Follow the SOP for new product launch
Create controlling tools for post launch monitoring
Liaise with regulatory department

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About the job

Manage and Implement SBA specific Marketing Strategy for sustainable growth.

To Solve complex problems in creative and effective way, and support local sales activities

Product launch process adaptation

Product life cycle management

Define and Create KOL development plans

Develops and maintains relationships with KOLs-Device effective marketing platform to engage KOLs & Clinical education.

Conducts ongoing research to define market needs (includes interfacing with hospital personnel, clinicians, nurses, and sales representatives, hospital observation, and literature review and updation of database) to develop and maintain product lines.

Creates Marketing Plan & sustainable marketing strategy for portfolio

Identifies, implements, and plans new product styles, patterns, line extensions, demand, and deletions.

Creation and implementation and updation of Marketing Plans

Develops, analyzes and maintains competitive profiles for products and competition

Conceptualize and lead special projects and campaigns as assigned.

Provides Solutions in a scientific and best possible ethical way to solve customer problems

Develops all marketing communications materials and promo inputs (catalogs, brochures, give-aways, press releases, and training materials) for assigned product line in creative and scientific way

Creates dynamic customer database & distributes updates on products, the market, and competitive activities.

Provides technical product support to the sales force,

Coordinates participation at workshops, group meetings, and group presentations through scientific support

Requires no instruction on routine work and only general instructions on new assignments.

Produces accurate product sales forecasts in conjunction with SCM and maintains on a monthly basis. Effective preparation and execution of launch plans

Formulates effective pricing strategies. Develops short-term product promotion strategies.

Create Marketing Strategy to Maximize the contribution from New product launches

Follow the SOP for new product launch with regards to article creation, ordering, inventory management and sales follow up

Create controlling tools for post launch monitoring

Liaise with regulatory department for regulatory framework for product registrations.

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