Digital Marketing - Google Ads & Meta
About the job
Summary
As a Digital Marketing Associate/Team Lead at Paytm, you'll be a key member of the Central User Growth team, driving customer acquisition and retention through Google Ads and Meta Ads. Responsibilities include campaign management, performance analysis (KPIs like CTR, conversion rates, CPT), data analysis using Appsflyer, GA4, Google Ads, and Facebook Ads Manager, A/B testing, and cross-functional collaboration with design, category growth, and analytics teams. You'll leverage data to identify trends and opportunities, write marketing copy/scripts, and provide briefs to the creative team. Experience with app attribution tools is essential.
Must have:
- 1-4 years experience in digital marketing (Google Ads & Meta Ads)
- Campaign management & optimization
- Performance analysis (KPIs)
- Data analysis (Appsflyer, GA4)
- A/B testing
- Cross-functional collaboration
- Copywriting/scripting skills
Good to have:
- Experience with SQL, Python, or R
- Startup background
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Job Role:
As a Digital Marketing Associate / Team lead, you will be a key part of Paytm Central
User Growth team and will help drive the customer acquisition and retention through
different digital marketing channels (Majorly focused on Google Ads & Meta).
Some of the key responsibilities will include:
● Campaign Management: Launching, managing, and optimizing Google Ads and
Meta Ads campaigns to achieve specific marketing objectives.
● Performance Analysis: Tracking key performance indicators (KPIs) such as
click-through rates, conversion rates, and cost per transaction (CPT) across
different segments to optimize the campaign performance.
● Data Analysis: Utilizing different attribution tools, ad platforms (e.g.,
Appsflyer, GA4, Google Ads, Facebook Ads Manager) to pro-actively identify the
trends, patterns, and insights from the existing campaigns and suggest new
opportunities.
● A/B Testing: Regularly conduct experiments to test different ad variations,
targeting strategies, and bidding strategies to identify the most effective
approaches.
● Cross-Functional Collaboration: Working closely with other teams, such as
design, Category growth teams and analytics, to ensure seamless execution of
marketing campaigns.
Required Skills and Experience:
● 1-4 years of experience in digital marketing, with hands-on experience on Google
Ads and Meta Ads performance campaigns.
● A passion for digital marketing and a desire to learn and grow. Up-to-date with
the latest developments in the digital ecosystem & willingness to explore the
uncharted territories.
● Should have the necessary skills & comfort in writing copies / scripts for different
marketing campaigns and share detailed briefs with the creative team.
● Previous experience in app attribution tools like Appsflyer, Branch etc.
● Strong analytical skills and proficiency in data analysis tools
● Candidates from startup background will be preferred.
● Exposure to any analytical tool (e.g., SQL, Python, R) is a plus
● Excellent organizational and time management skills
● Strong attention to detail
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