Associate Marketing Manager (Toys)
6 skills required
Job Details
Join our US Centre of Excellence as Associate Marketing Manager! This key contributor will collaborate with the Marketing Manager to craft and execute innovative, localized consumer marketing campaigns across a portfolio of leading ZURU toy brands. By leveraging market insights and creative strategies, their focus will be on driving significant product sales, building brand equity, and delivering compelling and memorable brand experiences that resonate with customers! 🚀
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations including 3 offices in the US! We have globally recognised and award-winning brands like Bunch O Balloons, Mini Brands, XSHOT, and FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
If you are passionate about everything brand marketing and digital, read on!
HOW YOU'LL MAKE AN IMPACT
- You will manage part of the portfolio and impactful day-to-day marketing activities, including local insights collection and synthesis of performance or brand/products
- You'll leverage data to derive insights and provide recommendations to strengthen brand recognition and POS
- Develop your brands by activating key marketing programs in the US market
- Drive marketing execution by working with a cross-functional team inclusive of Sales, Global Brand Marketing, Commercial, etc.
- Work with external licensor partners to collaborate on meaningful US marketing programs
- Develop an expert understanding of your brand portfolio as well as their corresponding categories to help drive decisions that lead to business growth
WHAT YOU'LL DO
- You will work with the marketing manager in strategic development and tactical execution of all local marketing plans for all ZURU toys portfolio under his/her responsibility (in line with established brand positioning).
- With directive and support from the Marketing Manager, you will build a marketing strategy in alignment with market vision and goals. Strong coordination with sales managers to define investments and priorities for your brands.
- You will support in the management of local agencies/partners where needed - media, translation, VOD partners, etc.
- You will participate in assessing the effectiveness of marketing campaigns under his/her responsibility: organize postmortem and present key takeaways. Deep understanding of local consumer behaviors and demographics.
- Create presentations that summarize key information on brand and marketing activities in creative and visual ways that effectively deliver valuable information and influence intended stakeholders.
- Develop creative briefs for global brand teams and media agencies to work on digital, print, TVC, web and other campaigns.
- Work with Global Brand teams with regards to digital, social and influencer marketing.
- Establish, design and follow current and new processes to connect global teams with local needs in order to execute with excellence to drive POS and gain market share.
- Work with licensors to provide regular updates on marketing plans and identify potential partnerships.
- Support marketing manager in ensuring budget adherence and invoice processing for brand marketing, and trade marketing.
- Provide event management support when needed, primarily gathering pertinent information and development of brand signage & collateral.
- Collaborate with Brand/Commercial team partners to keep up to date on product launches, retail exclusives, etc. and adjust marketing plans accordingly, for specified brand portfolio.
- Weekly review and report trends, sales data and consumer behaviors.
- Manage the relationships with global marketing teams to develop local campaign assets and ensure territory initiatives are on brand.
LIFE@ZURU
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.
WHAT WE OFFER
🌱 Culture for Growth
💡 Be surrounded by an A Player Team
💰 Competitive Remuneration
ZURU – Tomorrow Reimagined
#LI-JK1
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