Children's Literature Segment Coordinator, Marketing

1 Month ago • 5-5 Years

Job Summary

Job Description

The Children's Literature Segment Coordinator will be responsible for researching, identifying, and promoting the development of products in the Children's and Young Adult Literature line. This includes managing the product lifecycle from launch to delisting, developing and executing marketing strategies for both the school market and consumer market nationally and internationally. The role also involves planning and executing PR strategies and coordinating various events related to children's and young adult literature, such as fairs, presentations, meetings with authors, and schools. The coordinator will also be involved in creating and managing the launch plans of the annual editorial plan LIJ, creating competitive long-term strategies for the segment and analyzing market and the competition.
Must have:
  • Bachelor's degree in Marketing, Literature, Public Relations or related field.
  • Intermediate to advanced B1-B2 English level.
  • At least 5 years of marketing experience.
  • 5 years of experience in literary, educational, publishing market.
Good to have:
  • Experience in Public Relations in the literary field (preferably).
  • Knowledge of social networks and the web at an intermediate user level.

Job Details

Job Title:  Children's Literature Segment Coordinator, Marketing

Location(s): Ciudad de México, CDMX

Application Deadline:  31mayo 2025          

About Springer Nature Group

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit group.springernature.com and follow @SpringerNature / @SpringerNatureGroup

About the Brand

Macmillan Education provides world-class content in the most relevant, engaging and flexible formats to support students, teachers and institutions in lifelong learning. Visit macmillaneducation.com and follow @MacmillanEducation / @MacmillanELT

Objetivo del puesto:

Investigar, identificar e impulsar el desarrollo de los productos de la línea de Literatura Infantil y Juvenil. Gestionar el ciclo de vida de los productos desde el lanzamiento hasta la descatalogación, desarrollando y ejecutando estrategias de mercadotecnia tanto para el mercado escolar (planes lectores) como el de consumo a nivel nacional e internacional. Planear y ejecutar las estrategias de RRPP así como la coordinación de los distintos eventos vinculados principalmente con la literatura infantil y juvenil  como son ferias, presentaciones, encuentros con autores y escuelas.

Funciones y Responsabilidades Principales:

  • Elaborar y gestionar los planes de lanzamiento del Plan editorial anual LIJ

  • Crear estrategias competitivas a largo plazo para el segmento

  • Análisis de mercado y la competencia

  • Implementación de tácticos y estrategias off y on-line para el mercado nacional y de exportaciones.

  • Desarrollo de materiales y estrategias de comunicación interna para fuerza de ventas.   

  • Implementación del plan de comunicación a clientes (clientes, distribuidores, colegios, padres de familia) para incrementar la lealtad a la marca.

  • Coordinar, gestionar y asistir a eventos relacionados con la Literatura Infantil y Juvenil dentro de la república.

  • Colaborar en el desarrollo de los planes de capacitación Académica para clientes y fuerza de ventas.

  • Elaboración de materiales para punto de venta, promo packs y material para fuerza de ventas.  

  • Gestionar la implementación y correcta ejecución de la elaboración catálogos promocionales.

Experiencia, habilidades y conocimientos

Esenciales/Excluyentes:

  • Licenciatura en: Marketing, Literatura, Relaciones públicas o afín

  • Nivel de inglés B1-B2 intermedio avanzado

  • Experiencia en marketing de por lo menos 5 años

  • Experiencia en el mercado literario, educativo, editorial y de planes de estudio (preferentemente) de por lo menos 5 años

  • Experiencia en coordinación y manejo de ferias y eventos literarios 

  • Experiencia en el manejo de stock y pedidos para las librerías

  • Manejo de Microsoft 365, principalmente Powerpoint y Excel (nivel intermedio)

  • Conocimiento de Tecnología de información y comunicación aplicada a la educación.

  • Manejo de indicadores de desempeño.

  • Conocimiento y manejo de CRMs para organización de proyectos

  • Competencias: Alto nivel de organización, capacidad de manejo de múltiples proyectos al mismo tiempo, pensamiento creativo, solución de problemas, construcción de relaciones, atención al detalle.

Deseables/No excluyentes:

  • Experiencia en RRPP del medio literario (preferentemente)

  • Conocimiento redes sociales y web a nivel de usuario intermedio.

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent.

Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here: https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion

If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.

 For more information about career opportunities in Springer Nature please visit https://careers.springernature.com/

#LI-KV2

Job Posting End Date:

31-05-2025

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We are an ambitious and dynamic organisation, and home to some of the best-known names in research, educational and professional publishing. Working at the heart of a changing industry, we are always looking for great people who care about delivering quality to our customers and the communities we work alongside. In return, you will find that we open the doors to discovery for all our employees – offering opportunities to learn from some of the best in the business, with a culture that encourages curiosity and empowers people to find solutions and act on their instincts.

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