CRM Adobe Consultant (Madrid based)

1 Week ago • 2 Years + • Campaign Management

About the job

Job Description

This Madrid-based role involves implementing CRM triggers and brand campaigns across 25 countries and 25 brands within a new team at Publicis Groupe. Responsibilities include campaign creation, setup, and execution in Adobe Campaign (email, SMS), targeting, personalization, HTML integration, proof sending, scheduling, deliverability monitoring, test & learn campaigns, process adherence, and meeting SLAs. The position requires close collaboration with various countries to validate volumes and proofs before scheduling campaigns.
Must have:
  • Adobe Campaign Classic experience (2+ years)
  • Campaign creation & execution
  • Targeting & personalization in Adobe Campaign
  • HTML integration
  • Excellent organizational skills
  • High English proficiency (C1)
Good to have:
  • Adobe Campaign Classic certification
  • Digital marketing training
  • HTML & CSS knowledge
  • B2B experience
  • Dartagnan experience
  • Spanish proficiency
Perks:
  • Flexible benefits (meal vouchers, health insurance, transportation)
  • Growth opportunities & training programs
  • Online training & English classes
  • Work from anywhere program (#WorkYourWorld)
  • Special days off
  • Work-life balance (hybrid model)
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Company Description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Job Description

Position within a new team in charge of implementing CRM triggers & brand campaigns for around 25 countries and 25 brands of the Client group. 
 

What will be your responsibilities?

-Responsible of the campaign's creation. 

- Set up and execute brand campaigns/triggers (emailing, sms) into Adobe Campaign 
based on business briefs:      

  •  Set up the targeting in Adobe Campaign (incl. personalization) & integrate the HTML
  •  Sending the proofs (with or without personalization) 
  •  Schedule the campaigns & ensure the sending
  •  Execution and follow-up of the deliverability 
  •  Set up Test & learn campaigns 
  •  Respect process & SLAS
  •  Make sure to answer to briefs: validate volume & proofs with country before schedule the campaign

Qualifications

What do you need?

  • Bachelor's degree in Marketing, Business Administration (ADE), or similar.
  • Demonstrable experience of at least 2 years in executing marketing automation campaigns (Adobe Campaign Classic).
  • High level of English proficiency - C1 (spoken and written), Spanish is a plus.
  • Advanced knowledge of Excel.
  • Excellent organizational skills and high attention to detail.
  • Digital profile, proactive, and highly detail-oriented.

We also value...

  • Certification in Adobe Campaign Classic 
  •  Additional training in digital marketing.
  •  Basic knowledge of HTML & CSS.
  • Experience in B2B.
  • Experience in Dartagnan

Additional Information

Why join us? Because we offer reasons such as:

🌟 Flexible Benefits: Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.

🚀 Growth Opportunities: Advance in your professional career by working with major clients and gaining access to specialized training programs.

📚 Online Training: Through our artificial intelligence platform, access countless courses. Additionally, free English classes for groups of up to 6 people with native teachers.

🌍 Work from Anywhere: Telecommute for 6 weeks from over 100 countries (including Spain) with our #WorkYourWorld program.

🎉 Special Days Off: Celebrate your holidays, birthdays, and Advertising Day with additional days off.

✨ Work-Life Balance: Enjoy a hybrid model with up to two days working from home and intensive summer hours.

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups.  We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status on any individual´s status in any group or class protected by law.

 

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

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About The Company

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.


Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.


Facebook: http://www.facebook.com/publicisgroupe

Twitter: @PublicisGroupe

Youtube: http://www.youtube.com/publicisgroupe

Website: www.publicisgroupe.com

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