CRM Coordinator Perú

3 Months ago • All levels • Campaign Management

Job Summary

Job Description

The CRM Coordinator Perú will be responsible for coordinating communication and content to enhance user experience throughout the player lifecycle. Key responsibilities include developing and implementing CRM strategies to maximize growth and customer retention, collaborating with marketing and content teams to identify promotional offers, monitoring campaign results (email/SMS), and creating weekly/monthly KPI reports. The ideal candidate will possess retention marketing knowledge, strong communication skills (English and Spanish fluency), experience working with creative teams, and a detail-oriented approach to managing multiple tasks effectively. Experience with EDM and other CRM marketing tools is desirable, as is knowledge of the gambling and sports industries.
Must have:
  • Retention marketing knowledge
  • Fluent English & Spanish
  • Experience with creative teams
  • Detail-oriented & organized
  • Campaign result monitoring & reporting
  • CRM strategy implementation
Good to have:
  • Familiarity with EDM & CRM tools
  • Gambling & sports knowledge

Job Details

With an ever increasing catalogue of products and customer base, we are increasing our CRM team and hiring a CRM Coordinator to assist with customer communication in our Spanish markets. The CRM Coordinator will contribute to maximizing growth and customer retention through implementing strategy and communications to a rapidly growing player base. 

Your Squad

Our team is all about good vibes and working together like a tight-knit crew. We create a warm and inclusive environment where everyone feels welcome. So, if you've excelled in compliance self-empowered-facing roles, we want you on our team! We're big on collaboration, celebrating wins, and helping each other grow.

Our Story

We are a well-established tech startup, we pride ourselves on being early adopters, progressive in our approach and adaptable to the ever-changing technology landscape. Our core focus is in the online gaming space, building well-designed casino games, and sportsbooks.

Role and Responsibilities

  • Coordinate communication and content to enhance the user experience and stages of the player lifecycle.
  • Recommend and develop optimal plans for delivery of campaign, campaign format and campaign platform to grow profitability, creating action plans and strategies where appropriate.
  • Enhance player lifetime value, reduce churn and implement relevant CRM strategy.
  • Collaborate with the content and marketing teams to identify which offers to promote.
  • Be responsible for researching and sourcing relevant content to communicate with our player base
  • Monitor and analyze results of email/SMS campaigns, including completing weekly/monthly KPI reports.

Work experience and skills

  • Retention marketing knowledge.
  • Passionate team player with the ability to work with colleagues across departments.
  • An eye for detail, enhancing the experience of customers through top-line communication.
  • Fluent English both written and spoken.
  • You have experience working with creative teams, such as digital design, to prepare visual assets for campaigns.
  • Detail-oriented and well organized. You know how to prioritize, and you consider the broader implications of your actions on the projects you participate in.
  • You can manage complexity and to progress with several tasks at a time.
  • Familiarity with EDM & other CRM marketing tools is desirable.
  • Gambling and sports knowledge would be highly regarded.

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About The Company

Easygo is a well-established global tech startup, we pride ourselves on being early adopters, progressive in our approach and adaptable to the ever-changing technology landscape. Our core focus is in the online gaming space building well-designed casino games, crypto platforms, and sportsbooks built on our "provably fair"​ algorithms. The products we build are used by millions of people around the world including Drake and you’ll see their logos on an EPL team, the UFC, advocated by e-gamers and in a number of other sporting places.

The last 2 years have been huge for us, we have grown from 20 to 100+ team members. Whilst the products that we build are global we have two amazing offices in the same building in the heart of the CBD with all the bells and whistles you could ever want. Including an in-house barista, pool, and table tennis tables, PS5 and Nintendo Switches, a meditation room, help yourself drinks fridge and snack wall, catered breakfast daily, weekly massages and team lunch. 

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