Digital Marketing Manager

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. 

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Digital Marketing Manager, NA

Adyen is looking for a data-driven, proactive and collaborative digital marketing manager. This role will work from our San Francisco and report directly to the VP of Marketing, North America. 

The digital marketing role is focused on driving impact for Adyen’s acquisition efforts of new customers through marketing. In this role, you’ll be responsible for planning, setting up and optimizing targeted digital marketing campaigns across owned, earned and paid channels.

The ideal candidate is experienced with B2B performance marketing and fluent in working with revenue-based goals. This is a matrixed role collaborating across the North America region and Global Marketing teams to optimize Adyen’s impact through digital channels.

What you’ll do:

• Plan, set-up and optimize digital marketing campaigns, including web, SEO/SEM, paid social and programmatic advertising to drive full funnel impact. 
• Work closely with the North America marketing team and global revenue marketing team to implement and drive strategies to generate sales accepted opportunities. 
• Handle local media buying through either direct deals and/or agencies. Manage digital agency relationship including campaign briefing, day to day communication, challenge media plans, campaign optimisation, budget allocation, evaluations.
• Leverage analytics tools to determine effectiveness of campaigns across all channels.
• Develop and implement SEO strategies, including on-page optimization, keyword research, link building and creation of SEO-driven content (blog posts, articles, website copy).
• Collaborate with the digital marketing community at Adyen to share experiments, learn from other markets, and accelerate your impact. 

Who you are:

• 5+ years of experience in a digital marketing role in the B2B industry focused on driving the acquisition of net new customers. Fintech experience is a plus. 
• Strong background in SEM (both SEO and SEA) and other paid acquisition channels (Social, Programmatic).
• Proven experience delivering creative and successful marketing campaigns to targeted audiences.
• Data-driven, analytical mindset. Experience in working with data-driven optimizations. Experience with GA4, Looker, Marketo, Salesforce are a plus. 
• Balance between strategic & hands-on: From developing a strategy to execution and optimization. 
• You are a self-starting and self-motivated contributor with the ability to multitask and prioritize responsibilities.
• Fluent spoken and written English is a requirement
• Ability to travel domestically and internationally 20%+

The annual base salary range for this role is $120,000 - $155,000; to learn more about our compensation philosophy, please click here.

Our Diversity, Equity and Inclusion commitments 

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen. 

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.

Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

All your information will be kept confidential according to EEO guidelines.

San Francisco 

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

This role is based out of our San Francisco office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.