Digital Marketing Manager

What you’ll do:

• Work closely with the global acquisition team to plan, set-up and optimize digital marketing campaigns locally, including web, lifecycle, SEO/SEM, paid social and display advertising to drive full funnel impact.
• Work closely with the local commercial teams to generate sales accepted opportunities from digital channels,
• Leverage analytic tools to determine effectiveness of campaigns and promotions across all digital channels. Optimize on a daily basis,
• Handle local media buying through either direct deals and / or agencies,
• Manage digital agency relationship including campaign briefing, day to day communication, media plans, campaign optimisation, budget allocation, evaluations,
• Manage the localizations and optimizations of the local webpages. Manage landing page creation, web translations, and local SEO optimization, in collaboration with an external agency,
• Manage campaign budgets, analyze past programs and report on performance KPIs,
• Establish repeatable processes, templates and best practices for digital campaigns management and growth.

Who you are:

• Minimum of 3-5 years of experience in digital marketing and customer acquisition. B2B tech experience is a plus.
• Strong background in SEM (both SEO and SEA) and other paid acquisition channels (Social, Display).
• A results-driven marketing professional with a proven ability to strategically create, execute, and optimize successful campaigns for specific audiences, consistently improving marketing ROI.
• Balance between strategic & hands-on: From developing a strategy to execution and optimization.
• A self-starting and self-motivated contributor with the ability to multitask and prioritize responsibilities.
• A keen interest in experimentation and A/B testing, with a drive to challenge traditional processes and introduce innovative approaches (including those based on AI, like Google Search AI or ChatGPT referencing) to bring fresh ideas to established channels.
• High language proficiency in both French and English.
• Tool knowledge (eg. Google Analytics, Salesforce, Marketo, Looker) is a plus.
• Ability to travel internationally 20%+

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here . Don’t be afraid to let us know if you need more flexibility.

This role is based out of our Paris office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.

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