Digital Marketing Manager

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. 

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Digital Marketing Manager

Adyen is looking for a data-driven, proactive and collaborative digital marketing manager. This role will work from our Tokyo office and report directly to the Japan Marketing Team Lead. 

The digital marketing role is focused on driving impact for Adyen’s acquisition efforts of new customers through marketing. In this role, you’ll be responsible for planning, setting up and optimizing targeted digital marketing campaigns across owned, earned and paid channels.

The ideal candidate is experienced with B2B digital marketing and fluent in working with revenue-based goals. This is a matrixed role collaborating across the APAC and global marketing teams to optimize Adyen’s impact through digital channels. 

What you’ll do:

• Plan, set up and optimize digital marketing campaigns, including web, lifecycle, SEO/SEM, display advertising and product review site etc., to drive full funnel impact. 
• Work closely with the APAC digital marketing team, Japan marketing team and Japan BDR team to generate sales accepted opportunities (SAO) from digital channels. 
• Grow organic and direct traffic to the Japan local web site through SEO/SEM. 
• Solidify Adyen’s brand positioning among Japanese merchants and partners through digital campaigns. 
• Handle local media buying through either direct deals and / or agencies. Manage digital agency relationship including campaign briefing, day to day communication, challenge media plans, campaign optimisation, budget allocation, evaluations
• Leverage analytics tools to determine effectiveness of campaigns across all channels. 

Who you are:

• 5+ years of experience in a digital marketing role in the B2B tech industry focused on driving the acquisition of net new customers. Fintech experience is a plus.
• Strong background in SEO/SEM and other paid acquisition channels (Social, Display).
• Proven experience delivering creative and successful marketing campaigns to targeted audiences.
• Data-driven, analytical mindset. Experience in working with data-driven optimizations using GA4. Experience with Looker, Marketo, Salesforce are a plus. 
• Balance between strategic & hands-on: From developing a strategy to execution and optimization. 
• You are a self-starting and self-motivated contributor with the ability to multitask and prioritize responsibilities.
• Fluent spoken and written English and Japanese is a requirement
• Ability to travel domestically and internationally 20%+

Our Diversity, Equity and Inclusion commitments 

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen. 

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.

This role is based in Tokyo office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.