Digital Marketing Specialist

About Matific:

Matific is a leading global EdTech provider, delivering an adaptive online learning platform for primary school mathematics. With our product being utilised by millions of students, teachers and parents in 100+ countries we are helping educate the youth and bring equality to education. With over $50M USD invested and a global team of over 200+ employees, we are committed to achieving our goals. We’ve also picked up a number of awards including numerous CODiEs, Academics’ Choice and Edtech Digest to name a few.

The Role:

We are on the lookout for a proactive and detail-oriented Digital Marketing Specialist to join our team at Matific! This is a fantastic opportunity for a creative and analytical marketer to support and execute digital marketing initiatives across multiple channels. You’ll play a key role in campaign execution, with a focus on email marketing, paid media, and content-driven engagement. Working closely with cross-functional teams, you will assist in optimizing campaigns, analyzing performance, and identifying opportunities for growth. If you're excited to develop your skills in a fast-paced and innovative environment, we’d love to hear from you!

Responsibilities:

• Develop, execute, and optimize multi-channel digital marketing campaigns to engage, nurture, and convert leads across various customer segments, with a strong focus on email marketing.
• Build and test automated marketing workflows (drip campaigns, onboarding sequences, re-engagement campaigns) using Pardot and Customer.io to enhance customer journeys.
• Monitor and analyze campaign performance across digital channels, running A/B tests and refining strategies based on key metrics such as open rates, CTR, conversions, and overall engagement.
• Segment audiences effectively, ensuring personalized and targeted marketing strategies that drive engagement and improve conversion rates.
• Manage paid digital marketing efforts, including Facebook Ads, Google Ads, and LinkedIn campaigns, to support lead generation, brand awareness, and customer acquisition.
• Contribute to content marketing efforts by collaborating with writers and designers to develop blog posts, case studies, and social media content that align with campaign goals.
• Lead and/or Support event marketing initiatives by executing promotional campaigns, coordinating digital outreach, and implementing follow-up strategies to maximize attendance and engagement.

• 1+ year(s) of experience in digital marketing, with a strong focus on email marketing, ideally in a SaaS or EdTech environment.
• Hands-on experience with marketing automation platforms, including campaign setup, automation, and performance analysis. Pardot and Customer.IO experience is a plus.
• Strong understanding of email best practices, deliverability, and audience segmentation strategies.
• Experience running A/B tests and optimizing marketing campaigns based on data insights.
• Ability to communicate and collaborate effectively with global teams in a fast-paced environment.
• A self-starter mindset—excited to take ownership of marketing initiatives and drive measurable results.
• Exposure to broader digital marketing channels such as paid media, content marketing, and SEO is a plus.

• A business with a strong purpose, to provide quality education to children everywhere
• A fast and exciting scale-up environment
• Edtech is a booming industry 
• Work closely alongside seasoned, successful entrepreneurs
• Opportunity to innovate and challenge the status quo
• A results-focused organisation that will empower your growth