Matific seeks a proactive Digital Marketing Specialist to execute multi-channel digital marketing campaigns, focusing on email marketing, paid media, and content-driven engagement.  Responsibilities include developing and optimizing campaigns, building automated workflows using Pardot and Customer.io, analyzing performance, segmenting audiences, managing paid media efforts (Facebook, Google, LinkedIn Ads), contributing to content marketing, and supporting event marketing initiatives. The ideal candidate has 1+ years of experience in digital marketing, particularly email marketing, within a SaaS or EdTech setting, and strong analytical skills.

<p>Matific is a multi-award winning mathematics e-learning platform for primary education. Trusted by millions.</p>

Matific

Digital Marketing Specialist

Digital Marketing Manager

Global Sales & Partnerships Lead

Math Content Writer (Temporary Position)

Business Development Manager

Senior Data QA Engineer

Senior Data Engineer

Associate QA Lead (Manual)

Principal Data Engineer

Senior DevOps Engineer/ Lead DevOps

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                                    <h3 class="smallTitle positionSubTitle brandColoredText" style="color: #3F455B !important;">Description</h3>
                                    <div class="userDesignedContent company-description" ng-bind-html="field.value" rtl-direction-html="field.value"><p class="ql-align-justify">About Matific:</p><p>Matific is a leading global EdTech provider, delivering an adaptive online learning platform for primary school mathematics. With our product being utilised by millions of students, teachers and parents in 100+ countries we are helping educate the youth and bring equality to education. With over $50M USD invested and a global team of over 200+ employees, we are committed to achieving our goals. We’ve also picked up a number of awards including numerous CODiEs, Academics’ Choice and Edtech Digest to name a few.</p><p><br></p><p>The Role:</p><p>We are on the lookout for a proactive and detail-oriented Digital Marketing Specialist to join our team at Matific! This is a fantastic opportunity for a creative and analytical marketer to support and execute digital marketing initiatives across multiple channels. You’ll play a key role in campaign execution, with a focus on email marketing, paid media, and content-driven engagement. Working closely with cross-functional teams, you will assist in optimizing campaigns, analyzing performance, and identifying opportunities for growth. If you're excited to develop your skills in a fast-paced and innovative environment, we’d love to hear from you!</p><p><br></p><p>Responsibilities:</p><ul><li>Develop, execute, and optimize multi-channel digital marketing campaigns to engage, nurture, and convert leads across various customer segments, with a strong focus on email marketing.</li><li>Build and test automated marketing workflows (drip campaigns, onboarding sequences, re-engagement campaigns) using Pardot and Customer.io to enhance customer journeys.</li><li>Monitor and analyze campaign performance across digital channels, running A/B tests and refining strategies based on key metrics such as open rates, CTR, conversions, and overall engagement.</li><li>Segment audiences effectively, ensuring personalized and targeted marketing strategies that drive engagement and improve conversion rates.</li><li>Manage paid digital marketing efforts, including Facebook Ads, Google Ads, and LinkedIn campaigns, to support lead generation, brand awareness, and customer acquisition.</li><li>Contribute to content marketing efforts by collaborating with writers and designers to develop blog posts, case studies, and social media content that align with campaign goals.</li><li>Lead and/or Support event marketing initiatives by executing promotional campaigns, coordinating digital outreach, and implementing follow-up strategies to maximize attendance and engagement.</li></ul></div>
                                    
                                    
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                                    <h3 class="smallTitle positionSubTitle brandColoredText" style="color: #3F455B !important;">Requirements</h3>
                                    <div class="userDesignedContent company-description" ng-bind-html="field.value" rtl-direction-html="field.value"><ul><li>1+ year(s) of experience in digital marketing, with a strong focus on email marketing, ideally in a SaaS or EdTech environment.</li><li>Hands-on experience with marketing automation platforms, including campaign setup, automation, and performance analysis. Pardot and Customer.IO experience is a plus.</li><li>Strong understanding of email best practices, deliverability, and audience segmentation strategies.</li><li>Experience running A/B tests and optimizing marketing campaigns based on data insights.</li><li>Ability to communicate and collaborate effectively with global teams in a fast-paced environment.</li><li>A self-starter mindset—excited to take ownership of marketing initiatives and drive measurable results.</li><li>Exposure to broader digital marketing channels such as paid media, content marketing, and SEO is a plus.</li></ul></div>
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                                    <h3 class="smallTitle positionSubTitle brandColoredText" style="color: #3F455B !important;">Benefits</h3>
                                    <div class="userDesignedContent company-description" ng-bind-html="field.value" rtl-direction-html="field.value"><ul><li>A business with a strong purpose, to provide quality education to children everywhere</li><li>A fast and exciting scale-up environment</li><li>Edtech is a booming industry&nbsp;</li><li>Work closely alongside seasoned, successful entrepreneurs</li><li>Opportunity to innovate and challenge the status quo</li><li>A results-focused organisation that will empower your growth</li></ul></div>
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