Head of Acquisition

1 Week ago • 7 Years + • Marketing

About the job

SummaryBy Outscal

Must have:
  • 7+ years in acquisition or performance marketing
  • Strong analytical abilities
  • Proven experience managing multi-channel acquisition campaigns
  • Excellent leadership, communication, and team-building skills
  • Fluent in English
Good to have:
  • Proficiency in Swedish or Spanish
Perks:
  • Competitive Salary
  • Flexible Work Options
  • Inclusive Work Environment
  • Employee Benefits
  • Team Events
  • Annual company trips
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Location: Marbella or Remote

We’re looking for a strategic, results-driven Head of Acquisition to spearhead our customer acquisition efforts across multiple markets. The ideal candidate brings expertise in performance marketing, analytical prowess, and a track record of scaling growth through targeted acquisition strategies. As Head of Acquisition, you’ll drive key initiatives and collaborate cross-functionally to meet our ambitious growth goals.


Key Responsibilities:

Acquisition Strategy & Execution

  • Craft and execute a data-driven acquisition strategy to drive customer growth across brands.
  • Optimize high-performing channels, including paid media, social, and partnerships.
  • Track KPIs, manage ROI, and adjust tactics to maintain budget efficiency and impact.

Team Leadership

  • Lead and develop the acquisition team, fostering a high-performance culture.
  • Encourage creativity, accountability, and collaboration within the team.
  • Align with internal teams to achieve cohesive acquisition goals and execution.

Campaign Optimization

  • Oversee campaign planning, execution, and continuous testing for improvement.
  • Coordinate ad creative development with design and content teams for impactful assets.
  • Utilize A/B testing and analytics tools to refine conversion rates.

Cross-functional Collaboration

  • Partner with CRM, Marketing, and Product teams to ensure a seamless customer journey.
  • Build strong relationships with external agencies and vendors to boost acquisition efforts.
  • Serve as the primary contact for acquisition insights and reporting within the organization.


Qualifications

  • 7+ years in acquisition or performance marketing, ideally within iGaming or tech.
  • Strong analytical abilities with a focus on data-driven decision-making.
  • Proven experience managing multi-channel acquisition campaigns and optimizing performance.
  • Excellent leadership, communication, and team-building skills.
  • Fluent in English; proficiency in Swedish or Spanish is a plus.


What We Offer

  • Competitive Salary
  • Flexible Work Options including remote possibilities
  • Inclusive Work Environment with team support and collaboration
  • Employee Benefits
  • Team Events and annual company trips to strengthen culture


Join us to lead impactful acquisition strategies and drive growth for our global brands!

View Full Job Description

About The Company

Hero Gaming was founded in 2013 by Georg Westin, who was at the forefront of offering gamified casinos - a unique experience which players had not previously seen. Casino Heroes was launched in 2014 with an initial focus on Scandinavian countries.


Throughout the past few years, our multi-brand strategy grew to include the launch of a number of new brands to our ever-growing portfolio, aimed at providing the best experience for our players. The speed at which these brands went to market is a reflection of the passion for innovation and agility which in turn enabled us to reap great benefits for the business and for our Heroes. We’re now thrilled to embark on our next adventure where we’re daring to dream to take Hero Gaming to a global level.


The humble and truly passionate team behind our brands not only come up with new and creative ideas, but also have a great track record in executing projects with agility. Thanks to our great team, Hero Gaming has become one of the industry’s most reputable companies.

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