Marketing Manager

11 Months ago • 8-10 Years • ₹8,00,000 LPA - ₹9,00,000 LPA
Marketing

Job Description

Atluri AV is seeking a skilled Marketing Manager to develop and implement brand strategies, manage online presence, and drive customer engagement. You'll need strong brand management experience, digital marketing expertise, and a proven track record of success.
Good To Have:
  • Audio-visual Industry Experience
  • SEO & SEM Knowledge
  • Graphic Design Proficiency
  • Project Management Skills
Must Have:
  • Brand Strategy Development
  • Digital Marketing Expertise
  • Marketing Campaign Management
  • Brand Performance Monitoring
Perks:
  • Competitive Salary & Benefits
  • Opportunities for Growth & Development

Add these skills to join the top 1% applicants for this job

seo
communication
budget-management
data-driven-decisions
innovation
brand-guidelines
lead-generation
presentation-skills
cross-functional

About the job

Position: Marketing Manager

Department: Marketing

Location: Hyderabad

Reports to: Marketing Director

Employment Type: Full-time

Experience: 8yrs -10yrs

Budget: 8LPA-9LPA

Company Overview:

Atluri AV is a leading audio-visual integration company, specializing in designing, implementing, and maintaining cutting-edge AV solutions for a diverse range of clients. We are dedicated to delivering high-quality, innovative technology that enhances communication, collaboration, and overall user experience.

Job Summary:

The Brand Manager will be responsible for developing and executing the companys brand strategy to enhance brand awareness, drive customer engagement, and foster brand loyalty. This role requires a dynamic individual who can manage the brand's identity across all marketing channels, ensuring consistency and alignment with the company’s vision and values.

Key Responsibilities:

  • Brand Strategy Development:
  • Develop and implement a comprehensive brand strategy that aligns with the company’s business objectives.
  • Identify target audiences and create strategies to effectively reach and engage them.
  • Conduct market research to stay updated on industry trends, competitor activities, and customer preferences.
  • Brand Identity Management:
  • Ensure brand consistency across all communication platforms, including digital, print, and in-person events.
  • Oversee the creation and maintenance of brand guidelines, ensuring they are adhered to across the organization.
  • Collaborate with design teams to produce high-quality marketing materials that reflect the brand’s identity.
  • Marketing Campaigns:
  • Plan, execute, and manage multi-channel marketing campaigns to build brand awareness and drive lead generation.
  • Work with the content team to develop compelling content that resonates with target audiences.
  • Analyze the performance of marketing campaigns, using insights to refine and improve future efforts.
  • Digital Presence:
  • Manage the company’s online presence, including the website, social media channels, and online advertising.
  • Optimize digital channels for SEO and user engagement.
  • Monitor and respond to online reviews and customer feedback in a timely and professional manner.
  • Partnerships and Collaborations:
  • Identify and establish partnerships with industry influencers, media outlets, and other relevant organizations.
  • Negotiate sponsorship deals and collaborations that enhance brand visibility.
  • Event Management:
  • Plan and execute brand-related events, such as product launches, trade shows, and customer appreciation events.
  • Ensure that all events reflect the brand’s values and objectives.
  • Brand Performance Monitoring:
  • Track key brand metrics, such as brand awareness, customer satisfaction, and market share.
  • Prepare regular reports on brand performance for senior management.

Qualifications:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 8+ years of experience in brand management, preferably within the technology or audio-visual industry.
  • Proven track record of developing and executing successful brand strategies.
  • Strong understanding of digital marketing, social media, and content creation.
  • Excellent communication and presentation skills.
  • Ability to work collaboratively with cross-functional teams.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Creative thinker with a passion for brand building and innovation.

Preferred Skills:

  • Experience in the audio-visual industry or technology sector.
  • Knowledge of SEO, SEM, and web analytics tools.
  • Proficiency in graphic design software and content management systems.
  • Strong project management skills.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunity to work with cutting-edge technology in a dynamic industry.
  • A collaborative and innovative work environment.
  • Opportunities for professional growth and development.

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