Marketing Manager

Department: Marketing

Location: Hyderabad

Reports to: Marketing Director

Employment Type: Full-time

Experience: 8yrs -10yrs

Budget: 8LPA-9LPA

Company Overview:

Atluri AV is a leading audio-visual integration company, specializing in designing, implementing, and maintaining cutting-edge AV solutions for a diverse range of clients. We are dedicated to delivering high-quality, innovative technology that enhances communication, collaboration, and overall user experience.

Job Summary:

The Brand Manager will be responsible for developing and executing the companys brand strategy to enhance brand awareness, drive customer engagement, and foster brand loyalty. This role requires a dynamic individual who can manage the brand's identity across all marketing channels, ensuring consistency and alignment with the company’s vision and values.

Key Responsibilities:

• Brand Strategy Development:
• Develop and implement a comprehensive brand strategy that aligns with the company’s business objectives.
• Identify target audiences and create strategies to effectively reach and engage them.
• Conduct market research to stay updated on industry trends, competitor activities, and customer preferences.
• Brand Identity Management:
• Ensure brand consistency across all communication platforms, including digital, print, and in-person events.
• Oversee the creation and maintenance of brand guidelines, ensuring they are adhered to across the organization.
• Collaborate with design teams to produce high-quality marketing materials that reflect the brand’s identity.
• Marketing Campaigns:
• Plan, execute, and manage multi-channel marketing campaigns to build brand awareness and drive lead generation.
• Work with the content team to develop compelling content that resonates with target audiences.
• Analyze the performance of marketing campaigns, using insights to refine and improve future efforts.
• Digital Presence:
• Manage the company’s online presence, including the website, social media channels, and online advertising.
• Optimize digital channels for SEO and user engagement.
• Monitor and respond to online reviews and customer feedback in a timely and professional manner.
• Partnerships and Collaborations:
• Identify and establish partnerships with industry influencers, media outlets, and other relevant organizations.
• Negotiate sponsorship deals and collaborations that enhance brand visibility.
• Event Management:
• Plan and execute brand-related events, such as product launches, trade shows, and customer appreciation events.
• Ensure that all events reflect the brand’s values and objectives.
• Brand Performance Monitoring:
• Track key brand metrics, such as brand awareness, customer satisfaction, and market share.
• Prepare regular reports on brand performance for senior management.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in brand management, preferably within the technology or audio-visual industry.
• Proven track record of developing and executing successful brand strategies.
• Strong understanding of digital marketing, social media, and content creation.
• Excellent communication and presentation skills.
• Ability to work collaboratively with cross-functional teams.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinker with a passion for brand building and innovation.

Preferred Skills:

• Experience in the audio-visual industry or technology sector.
• Knowledge of SEO, SEM, and web analytics tools.
• Proficiency in graphic design software and content management systems.
• Strong project management skills.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with cutting-edge technology in a dynamic industry.
• A collaborative and innovative work environment.
• Opportunities for professional growth and development.