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Intern, Lifecycle & Retention, Disney+

1 Hour ago • Upto 1 Years • Marketing

Job Summary

Job Description

The Lifecycle & Retention Intern at Disney+ will support the Retention & Lifecycle team in Singapore, Taiwan, and Hong Kong. Responsibilities include developing and executing marketing campaigns across email, push, and in-app channels; collaborating on marketing calendar planning; working with creative teams on campaign assets; briefing agencies; conducting A/B testing; analyzing campaign performance; identifying optimization areas; and championing new engagement techniques. The role requires collaboration with internal and external stakeholders and regional lifecycle leads on automated campaigns. The intern will contribute to key KPIs such as acquisition, engagement, retention, and customer lifetime value for Disney+.
Must have:
  • Bachelor's degree in Marketing/related field
  • Good organizational and prioritization skills
  • Strong communication, creative, and analytical skills
  • Fluency in English (Chinese a plus)
  • Campaign development and execution
  • Data analysis and optimization
Good to have:
  • Understanding of marketing and subscription businesses

Job Details

Job Summary:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.


The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

The Lifecycle & Retention Intern is part of the Retention & Lifecycle team and is responsible for driving customer engagement and retention through the development, set up and optimisation of campaigns to support the key KPIs of acquisition, engagement, retention and customer lifetime value for Disney+.

This role is based in Singapore and responsible for supporting the Disney+ Lifecycle and Retention team across Singapore, Taiwan, Hong Kong.

Responsibilities:

  • Collaborate with internal and external stakeholders to develop and execute marketing campaigns across direct communication channels including email, push and in-app.
  • Collaborating with the team on planning and development of a marketing calendar.
  • Working with creative teams to get assets for campaigns.
  • Briefing creative agency on copy angles.
  • Deliver test and learn scenarios that can drive actionable insights for future optimisation.
  • Analysing campaign performance and identifying areas for optimisation.
  • Collaborating with the Lifecycle team in identifying opportunities to drive business metrics.
  • Champion new customer engagement and retention techniques / approaches.
  • Working with regional lifecycle leads on automated campaigns ideation, rollout and maintenance.
  • Think creatively to produce new concepts/ideas.

Internship Requirements:

  • Currently an undergraduate pursuing a bachelor's degree
  • Still an undergraduate and not yet graduated during the internship period
  • Must be available for full-time internship commitment (Monday to Friday, 9am-6pm) between July to December 2025
  • Indicate your internship availability (start and end date) in your resume
  • Indicate your expected graduation date in your resume
  • Indicate your marketing portfolio link in your resume and application (if any)

*Please apply to this job posting only if you are available for a full-time internship during the stated period. Please note that only shortlisted candidates will be contacted.

Requirements:

  • Currently an undergraduate pursuing a bachelor's degree in Marketing, Communications, Media, Business or a related field
  • Basic understanding of marketing and subscription business is a plus
  • Good organisational skills and ability to prioritise workload to meet competing deadlines.
  • Structured and detail oriented – excellent level of accuracy and attention to detail.
  • A strong communicator with a can-do, positive attitude and a strong desire to get things done.
  • Creative and solution-oriented mind-set.
  • A self-starter capable of working independently, but also as part of a team.
  • Fluency & strong writing and speaking ability in English is required (Chinese is a plus) 
  • Strong analytical and numerical skills.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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