LCM Supervisor (Associate Manager)

4 Months ago • 3-5 Years • Marketing

Job Summary

Job Description

As an LCM Supervisor (Associate Manager) at Zynga, you'll manage a team of Lifecycle Specialists, driving customer engagement and retention across multiple games. Responsibilities include developing and executing lifecycle marketing strategies, managing team goals, overseeing campaign deployment and A/B testing, analyzing data to optimize KPIs, collaborating with cross-functional teams, and leading post-campaign reporting. You'll need strong analytical and communication skills, experience with CRM and marketing automation tools (Braze/Leanplum/Moengage), and a deep understanding of email, push, and SMS marketing best practices.
Must have:
  • Manage team of Lifecycle Specialists
  • Drive annual growth targets
  • Develop execution plans
  • Technical knowledge of HTML, SQL, and CMS
  • Experience with email, push, SMS
  • 3+ years CRM/Lifecycle Marketing experience
  • 1+ year managerial experience
  • Data-driven decision making
Good to have:
  • CMS Tool integration experience
  • Experience warming up new IPs

Job Details

About the job

Who We Are

Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including Star Wars™: Hunters, CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™, and Zynga Poker™.Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook, or the Zynga blog

Position Overview

As an LCM Supervisor, you will be responsible to plan and optimize Lifecycle Programs to drive Customer Engagement and User Retention across multiple games and genres. This position requires you to be data-driven, and focus on automation, optimization, and implementation of LCM best practices. You will be a Lifecycle Team representative in cross-functional and strategy meetings and set team objectives in line with the BU objectives.

What You'll do

  • Manage a team of Lifecycle Specialists.
  • Take ownership of specific game genres and business verticals, driving annual growth targets.
  • Develop execution plans of the broader strategies for owned games.
  • Manage team goals, ensuring roadmap completion through effective people management.
  • Monitor day-to-day tasks to ensure timely execution of LCM initiatives, playing a crucial role in team efficiency.
  • Serve as the primary problem solver for LCM Specialists, including tasks like overseeing template setup, audience segmentation, campaign deployment, A/B testing, and reporting.
  • Plan and analyze A/B tests to enhance retention, engagement, conversion rate, and customer loyalty.
  • Identify key user segments for targeted programs to maximize ROI and impact KPIs.
  • Collaborate cross-functionally with Production, Product, Marketing, Analytics, and Support teams to craft personalized customer journeys.
  • Lead post-campaign reporting, fostering transparency with stakeholders.
  • Document, QA, launch, and measure both evergreen and experimental campaigns, establishing a scalable, repeatable optimization process
  • Implementation of best practices for sustained channel health.
  • Be analytical, critical, and offer data driven recommendations.

What you Bring

  • Bachelor’s degree
  • 3+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only)
  • 1+ years of managerial experience
  • Technical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage. CMS Tool integration experience is preferred
  • Must have experience in warming up new IPs and monitoring domain reputation
  • Technical knowledge of Email, Push, SMS, and IAMs – deliverability, optimization, and best practices.
  • Self-starter with ability to thrive under pressure in a fast-paced environment
  • Strong communication, copywriting, organizational and project management skills
  • Attention to detail
  • Team-first attitude
  • Passion for games

What We Offer You

Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

Similar Jobs

Canva - Frontend Engineer - Visual Suite

Canva

Sydney, New South Wales, Australia (Remote)
1 Month ago
Overwolf - Support Specialist - Tebex

Overwolf

Nottingham, England, United Kingdom (On-Site)
2 Months ago
Canva - Senior Frontend Engineer - Growth

Canva

Melbourne, Victoria, Australia (Remote)
6 Days ago
ByteDance - Frontend Software Engineer - Global Payment - Singapore

ByteDance

Singapore (On-Site)
5 Months ago
Google - Senior Software Engineer, Ads

Google

Warsaw, Masovian Voivodeship, Poland (On-Site)
4 Months ago
PwC - Manager SAP Manufacturing | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
6 Months ago
Braves Technologies - Digital Marketing Manager

Braves Technologies

Pune, Maharashtra, India (On-Site)
7 Months ago
Skybound Entertainment - Senior Manager, Brand Marketing

Skybound Entertainment

Los Angeles, California, United States (On-Site)
1 Month ago
Electronic Arts - Creative Lead, EA SPORTS FC Mobile

Electronic Arts

Redwood City, California, United States (On-Site)
2 Months ago
The Walt Disney Company - Brand & Content Marketing Intern

The Walt Disney Company

Petaling Jaya, Selangor, Malaysia (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

PwC - CRM Technical -Senior associate

PwC

Mumbai, Maharashtra, India (On-Site)
6 Months ago
CoolGames - Internship Community Manager

CoolGames

North Holland, Netherlands (On-Site)
1 Week ago
Sinch - Senior Technical Campaign Manager

Sinch

Washington, United States (Remote)
5 Days ago
Aristocrat Gaming - Game Developer

Aristocrat Gaming

Kraków, Lesser Poland Voivodeship, Poland (Hybrid)
1 Week ago
Nagarro - Associate Staff Engineer, CRM Salesforce

Nagarro

Gurugram, Haryana, India (On-Site)
5 Months ago
Nagarro - Game Developer

Nagarro

Cebu City, Central Visayas, Philippines (Remote)
5 Months ago
Netflix - Netflix Software Engineer Intern

Netflix

Warsaw, Masovian Voivodeship, Poland (On-Site)
1 Month ago
Riot Games - Staff Software Engineer (Services) - League of Legends, Motivations

Riot Games

Dublin, County Dublin, Ireland (On-Site)
4 Months ago
DNEG - Production Coordinator (DNEG Animation)

DNEG

London, England, United Kingdom (On-Site)
3 Months ago
Crunchyroll - Senior Frontend Developer, Conversion & Purchase Experience

Crunchyroll

San Francisco, California, United States (Remote)
4 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Bengaluru, Karnataka, India

Zazz - Power BI Export - Latin America

Zazz

India (On-Site)
2 Months ago
PwC - IN_Senior Manager_ Business Analyst_D&A_Advisory_Mumbai

PwC

Mumbai, Maharashtra, India (On-Site)
4 Months ago
CloudHire - Fullstack Developer

CloudHire

Haryana, India (Remote)
1 Week ago
Paytm - Company Secretariat - Senior Manager

Paytm

Noida, Uttar Pradesh, India (On-Site)
5 Months ago
Paytm - Finance - Technical SQL - Assistant Manager

Paytm

Noida, Uttar Pradesh, India (On-Site)
5 Months ago
InMobiInMobi - Senior Analyst – Business Analytics & Insights

InMobiInMobi

Bengaluru, Karnataka, India (On-Site)
3 Months ago
Nagarro - Staff Engineer, Sharepoint

Nagarro

India (Remote)
5 Months ago
Nielsen Holdings - QA Lead-Test Engineering

Nielsen Holdings

Bengaluru, Karnataka, India (Hybrid)
3 Months ago
LSEG (London Stock Exchange Group) - Lead Quality Engineer

LSEG (London Stock Exchange Group)

Bengaluru, Karnataka, India (On-Site)
7 Months ago
Google - Web Solutions Engineer, University Graduate, 2025

Google

Hyderabad, Telangana, India (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Aristocrat Gaming - Affiliate Account Manager - Spanish Speaking

Aristocrat Gaming

Sliema, Malta (Hybrid)
1 Week ago
Appier - Partner Sales_Mid Market, Digital Marketing

Appier

Tokyo, Japan (On-Site)
4 Months ago
NVIDIA - Senior Product Marketing Manager, GPUs

NVIDIA

Canada (On-Site)
1 Month ago
Evolution - Herní Moderátor

Evolution

Prague, Czechia (On-Site)
7 Months ago
Assystems - Ingénieur - Administrateur CAO H/F

Assystems

Marseille, Provence-Alpes-Côte D'Azur, France (On-Site)
5 Months ago
Thatgamecompany - Marketing Project Manager - China

Thatgamecompany

Shanghai, Shanghai, China (On-Site)
6 Days ago
Supercell - Global Communications Specialist

Supercell

Helsinki, Uusimaa, Finland (On-Site)
5 Months ago
Zuru - Senior Marketing Executive (FMCG/CPG)

Zuru

Auckland, Auckland, New Zealand (On-Site)
2 Months ago
On Location - Performance Marketing Manager – FIFA World Cup 26™

On Location

New York, New York, United States (On-Site)
2 Weeks ago
Bungie - Contract Marathon Marketing Manager

Bungie

United States (Hybrid)
3 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

Explore gaming industy jobs in one of the leading Game Studios.

İstanbul, Türkiye (Hybrid)

London, England, United Kingdom (Hybrid)

İstanbul, Türkiye (On-Site)

Bengaluru, Karnataka, India (On-Site)

Austin, Texas, United States (On-Site)

Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

View All Jobs

Get notified when new jobs are added by Zynga

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug